What are the assets of your company? Sure, you may have real estate, equipment, inventory. Your mind may also think about the “intangibles,” like intellectual property, or goodwill. But did you realize that strategic alliances also make that intangibles list?
Have a look at this article by Marian Banker, “Intangible Assets: An Entrepreneur’s Guide.” You just may be surprised at some of the things that can be included!
