Why Joint Venture Partners Aren’t Promoting You

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq., owner of Ask The Business Lawyer, is an award-winning business attorney, speaker, and Entrepreneur Magazine online contributor. She saves consulting and professional services companies time, money, and aggravation by serving as their outsourced legal counsel.

Posted on November 20, 2013 in Planning & Advisors, Strategic Alliances

You spend months creating a product, designing a website, and having copy written and tested. You spend countless hours schmoozing joint venture partners. Then your launch day comes, you “push the button” and…

The silence from lack of orders is deafening.

Welcome to the persnickety world of joint ventures — in this context, more accurately referred to as “joint marketing.”  As Willie Crawford, the post’s author, points out, there are a number of reasons that your promotion partners may have pulled the plug on your product (sorry, couldn’t resist the alliteration).  Perhaps:

  • Your JV partners promised to promote too many products
  • Your sign-up process is too convoluted
  • You don’t provide the right tools
  • Your timing is less-than-ideal

Check out Willie’s article, “Why Joint Venture Partners Don’t Promote Your Product,” to find out more about how you can get the most out of your promotional relationships.

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