Completely Satisfied Customers: Dreamland or Doable?

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq., owner of Ask The Business Lawyer, is an award-winning business attorney, speaker, and Entrepreneur Magazine online contributor. She saves consulting and professional services companies time, money, and aggravation by serving as their outsourced legal counsel.

Posted on March 17, 2014 in Business Transactions

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“Completely satisfied customers” seems to be a perfectionist standard of mythic proportions.  But Joe Calloway on FuelNet reveals that there are secrets to making this happen.  How important it is for our businesses, too, when customer loyalty appears to have the life span of a mayfly (for the records, that’s about 30 minutes).

Here are the top tips that Calloway shares:

  • Really, really get their business.  Know their industry, the challenges they’re facing and how you make a difference.
  • Provide added value.  You gain loyalty not just by doing your job but by becoming a trusted resource.
  • Don’t get complacent.  Clients are not toys to amass in a large wicker hamper at the foot of the bed.  You need to court them again and again.  And, like other good relationships, let them know how much they’re appreciated.

Client also appreciate consistency and clarity in what you do for them.  That’s where my program, How to Train Your Clients to Pay You, can help.  It identifies the major areas where communication between you and your clients runs the risk of falling into a black hole if you’re not candid and precise.

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