Food for Thought on Strategic Partnerships

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq., owner of Ask The Business Lawyer, is an award-winning business attorney, speaker, and Entrepreneur Magazine online contributor. She saves consulting and professional services companies time, money, and aggravation by serving as their outsourced legal counsel.

Posted on December 20, 2014 in Planning & Advisors, Strategic Alliances

Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure).  Many companies are so eager to grow that they try to be all things to all people, without first having found a way to serve a particular market really well.  Mark asks:

Are we better off “ adding on a capability (program or service) in the effort to reach a larger audience” . . . or would we “be better off simply trying to become fantastic in our own niche and find strategic partners in the next niche over . . . .”

What do you think? And what’ll ya have to drink?

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