“Why can’t I handle my own patent/trademark/copyright filings?” you ask. “I’m getting started on a shoestring–do I really need to spend the legal fees?” Go right ahead and DIY . . . but if you’re not on target about what you’ve done or how thoroughly you’ve handled your background research, you could find that you’ve dumped a lot of money into IP that you simply can’t protect.
- Why you can’t “patent” a company name (you trademark it)–and why it’s important to get the terminology straight
- What kinds of trademarks pass muster with the Trademark Office
- How a trademark search (done by professionals) will unearth possible obstacles you never dreamed of . . . and save you time, money and energy
If you want your intellectual property to become a valuable company asset, listen to this interview!
**Note: Since this interview was originally posted, Amy has changed firms and is now with Tarter Krinsky & Drogan LLP. Be sure to go to their website (and not to any other firm or email address announced in the podcast) to reach her.