As Kat Gordon, founder of the mom-centered marketing agency Maternal Instinct knows well, moms influence 85 percent of their household purchases. There’s an art (and a science) to marketing to mothers. Being a business owner, she also learned the hard way that there’s an art (and a science) to getting paid by your clients.
Listen in to my interview of Kat where we talk about:
- How a friendship and a rush job combined to create a volatile non-payment cocktail
- Smart business advice from . . . a 6-year-old!
- Why a recent audit led her to change her information storage methods
- What she wishes she had done earlier for her business