Understanding Your “Silent Partner’s” Motivations

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq., owner of Ask The Business Lawyer, is an award-winning business attorney, speaker, and Entrepreneur Magazine online contributor. She saves consulting and professional services companies time, money, and aggravation by serving as their outsourced legal counsel.

Posted on December 25, 2016 in Business Partners, Money & Finance, Planning & Advisors

Entrepreneurs who want to raise capital from angel investors really need to consider the process from the angel’s point of view.

Every audience you’re trying to sway needs to be able to see “what’s in it for them”.  I’ve heard people quip that the most popular radio station in the world is WIIFM–“What’s In It For Me”–and they’re not wrong.  So how can you better understand this market?

Have a look at the resources provided by David Greer–the web page and links on it should help entrepreneurs get a better sense of what angels want . . . and therefore, how to gear their pitches better to those interests.

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