Choosing the Right Network Marketing Business Partner-Part 2

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq., owner of Ask The Business Lawyer, is an award-winning business attorney, speaker, and Entrepreneur Magazine online contributor. She saves consulting and professional services companies time, money, and aggravation by serving as their outsourced legal counsel.

Posted on May 3, 2017 in Business Partners, Strategic Alliances

As I mentioned in Part 1 of “Choosing the Right Network Marketing Partner,” my first mistake was entering into a business that I knew nothing about (and neither did my partner).  Here’s another lesson I learned from my network marketing foible:

  • We were in it only for the money.  I was looking for a quick fix — I’ve had my eye on a larger apartment and, frankly, the easy cash would have been nice.  I think Grace was, too.  She’s a financial planner; I’m a business attorney.  The NM opportunity was for a liquid nutraceutical (in other words, a really cool, nutritious juice).  Juice is not something that easily integrates into either of our businesses.  What — here’s a contract; want a juice while you’re sitting there?  By contrast, an acupuncturist colleague is part of a herb-and-vitamin network organization which works well for her, because herbs and vitamins dovetail seamlessly with her holistic health practice.  It makes sense.  Juice and employment manuals?  Juice and investment strategies . . . not so much

What else did I do wrong?  Tune in for Part 3!

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