Are You a Networking Rock Star?

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq., owner of Ask The Business Lawyer, is an award-winning business attorney, speaker, and Entrepreneur Magazine online contributor. She saves consulting and professional services companies time, money, and aggravation by serving as their outsourced legal counsel.

Posted on May 15, 2017 in Business Essentials, Strategic Alliances

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I saw the film The Rocker on PPV last weekend (if you’re a Spinal Tap fan, I think you’ll enjoy it . . . and the music kept my toes tapping). In addition to underscoring the power of YouTube (ya gotta see it!), the film got me thinking: When it comes to networking–and building a community of suitable potential alliance partners–are you a rock star or an opening act?

That’s the dichotomy Seth Godin raises in his recent blog post, “Opening Acts and Rock Stars” Are you trying to cast as wide a net as possible, hoping for any possible fish? When someone asks you about your target market, is your response, “Oh . . . anyone, really”?(I actually had a self-proclaimed sales guru say that to me!).

Or are you creating a solid foundation of small groups–communities–of loyal fans who will help spread the word?

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