Are You a Networking Rock Star?

Posted on May 15, 2017 in Business Essentials, Strategic Alliances

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I saw the film The Rocker on PPV last weekend (if you’re a Spinal Tap fan, I think you’ll enjoy it . . . and the music kept my toes tapping). In addition to underscoring the power of YouTube (ya gotta see it!), the film got me thinking: When it comes to networking–and building a community of suitable potential alliance partners–are you a rock star or an opening act?

That’s the dichotomy Seth Godin raises in his recent blog post, “Opening Acts and Rock Stars” Are you trying to cast as wide a net as possible, hoping for any possible fish? When someone asks you about your target market, is your response, “Oh . . . anyone, really”?(I actually had a self-proclaimed sales guru say that to me!).

Or are you creating a solid foundation of small groups–communities–of loyal fans who will help spread the word?

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