The New Small: Innovations in Small Business Technology

Nina L. Kaufman, Esq.

Nina L. Kaufman, Esq.

An award-winning small business attorney in New York City, Nina is a sought-after professional speaker and Entrepreneur Magazine online contributor. She is the go-to counsel for knowledge economy and creative companies, delivering legal services and educational resources that save them time, money, and aggravation.

Posted on April 1, 2018 in Business Essentials, Video/Audio

I love it when people are able to demystify really technical stuff. Phil Simon does a great job of that in his recently-released book, The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technology.

The New Small profiles a number of companies who have creatively and intelligently used technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments.  How can you do the same?  Consider the opportunities in your company for using what Phil Simon calls “the five enablers:

  • software as a service (SaaS)
  • free and open source software
  • social media and networks
  • mobility
  • cloud computing

We also cover some of the “scary” issues, like how can I ensure security in “The Cloud”? What about confidentiality among a virtual workforce?  For more, check out my conversation with Phil Simon in the video below:

What other questions would you have liked to ask Phil?

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