A Sweet Beginning to a Strategic Alliance

Posted on April 22, 2018 in Strategic Alliances

In my opinion, there are few more delectable words in the English language than . . . chocolate.  Psychotic.  So it’s with great enjoyment that I learned of the sweet new strategic supply and innovation alliance between The Hershey Company and Barry Callebaut.  The companies will collaborate on a number of activities including the construction and operation of chocolate facility in Mexico and supply of chocolate and chocolate products.

In a mouth-watering company description, Hershey was noted as being “the largest North American manufacturer of quality chocolate and sugar confectionery products . . . including iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, and Ice Breakers.”  Zurich-based Barry Callebaut is the world’s largest manufacturer of high-quality cocoa, industrial chocolate, and confectionery products.  In addition to the alliance with Hershey, Barry Callebaut just announced that also took over a chocolate factory in Dijon, France, from Nestlé.

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