All Systems Go!

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Marisa sat at the dimly-lit bar, a chilled glass of Chardonnay in front of her. She drank deeply. It had been a rough day. She needed a break. Her business partner, Alejandro, had made a mess of things again. Failed to meet his promised sales targets. “Was too busy” to send out responses to RFPs. […]

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  “When you’re not fishing, be mending the nets.” ~ Irish proverb I look down at my Staples® five-subject spiral notebook, slowly filling with notes and ideas and jottings about how I run my business. Summer is usually a quiet time for my business. It gives me time to “mend the nets.” To look carefully […]

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Used to be, I thought being super-busy was a sign of … oh, I don’t know … Greatness? Fabulous business acumen? Being in demand? But after reflecting on this week, I realize I’ve done what Benjamin Franklin says never to:  confuse motion with action. Was I in motion? Sure. Did anything move forward? Not so […]

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How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times (with different types of hammers) to learn to identify my niche market (“sweet spot”) and stick with it. I remember a landlord/tenant matter that my then-law partner […]

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The clock is ticking … I have to be on a Google® hangout call in 30 minutes. Here’s the problem: every time I try to either host or participate in a hangout, I run into technical snafus. I’m stressed beyond belief, not just because I can’t figure out how to get onto the damn call […]

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Now that tax season is done done done, (yes, I filed on extension), I wanted to give a shout-out to the people who made that process relatively painless: my accountants.  They have certainly saved my bacon on more than one occasion. By keeping a watchful eye and working with me proactively, we were able to […]

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Satisfied customers don’t grow on trees, ripe for the picking.  Yet without them, your company is doomed.  Most businesses models rely on repeat customers, customer referrals, or at least, the credibility of satisfied customer testimonials.  If you want your business to succeed and grow, it must attract and satisfy customers. Repeatedly. Seems pretty straightforward, but […]

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The first time it happened, I was shocked.  (Okay–naïve too, but shocked).  “What did I do wrong?” I wondered. “Wasn’t the client happy with the service I provided? After all, I swooped in, saved the day, and got them their pound of flesh. What’s going on?” It happened to me several times despite my best […]

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Tired of the time-for-dollars model in your service business? Fed up with feast-or-famine in your cash flow? Eager to discover alternative ways to have greater impact and income? Listen in as we interview Sarah Farzam, the Founder and Director of Bilingual Birdies, a foreign language and live music program for young children in New York […]

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