IP & Social Media

What is content marketing? The dry definition of content marketing is “the creation and sharing of content in order to engage current and potential consumer bases.” More importantly, content marketing recognizes that in this confusing world, people need information.  Information they can trust. And people like to do business with those they know, like, and […]

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Post image for ‘Stop, Thief!’: Copyright (and other IP) Infringement

Blogging can be joy, bliss, burden, or boon for your business … and it can also be a trap for the unwary. There’s so much free stuff, it’s tempting to assume we can just take what we find. Not true. Here’s a helpful post from Tamara Dourney on a blog called “Registered Trademark 2” (no, […]

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Post image for How Entrepreneurs Can Survive Trademark Lawsuits

From the Department of Nightmares comes this story of a David-and Goliath lawsuit. Apparently, online perfume retailer Perfume Bay has been embroiled in litigation with online auction site eBay (also spelled ebaY in its logo) for about the past three years. According to the Orange County Register, which profiled the case last month, Perfume Bay […]

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Post image for Employee Blogs: To Permit or Prevent?

“Faster than a rolling O.  Stronger than silent E“—that’s the pace at which information (and misinformation) flies around in cyberspace. Even worse is when something written about you/your company comes back to slap you in the face like a coconut cream pie. In his post, “Should Personal Blogs Be Allowed and Permitted by Employers,” Kirk […]

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Post image for More Legal Perils in the Social Media World (Web 2.0)

In some ways, the Internet is the Wild West . . . and Web 2.0 is like the Wild West meets the Sci-Fi Channel — unpredictable, potentially dangerous, and often bizarre. If you’re involved in, or thinking about, doing business online at all, the Electronic Frontier Foundation is a great resource. They’re even hosting a […]

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Post image for Privacy Policy Dangers

For anyone with a website, here’s an instructive post from my namesake, California attorney Nina Yablok on privacy policies. She raises the excellent point that you need to be careful what you promise in your privacy policies. As long as you’re in control of the website, you may want to promise that you won’t share the […]

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Post image for Copyrightable Content from My Blog Has Just Been Ripped Off!

This is becoming a burgeoning issue – and I’ve just found myself on the victim’s side of it!! Thanks to the way WomenEntrepreneur.com set up my blog, I’m able to see some of the comments and trackbacks to follow where my blog content is ending up in cyberspace.I followed one trackback link to another site […]

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Post image for Common Legal Perils of Blogging

Think blogging’s all fun and games? Make sure what you’re doing is legal to keep your business and reputation in the clear. Don’t get me wrong, blogging is a blast. I should know; I have two blogs. The opportunity for expression is limitless–words, photos, videos, audio. Whatever technology develops, you can be sure that people […]

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Should you freely, readily, easily share your intellectual property? Does “share, share; that’s fair” apply to the board room as well as the dining room? Methinks not. This short video explains why. Am I being overly cautious? (No surprise, given my legal training). Or worse—selfish? (With a wink to Ayn Rand). Be sure to post […]

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Tired of the time-for-dollars model in your service business? Fed up with feast-or-famine in your cash flow? Eager to discover alternative ways to have greater impact and income? Listen in as we interview Sarah Farzam, the Founder and Director of Bilingual Birdies, a foreign language and live music program for young children in New York […]

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