IP & Social Media

[This post first appeared in Vol. 11, No. 5 (2010) of Enterprising Women] Social networking is like superhero powers: it can be a force for good, or a force for ill.  It depends on the user.  Used wisely, it can be a great boon for your business.  Used poorly, it’s a public relations nightmare.  When […]

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Like the Grinch stealing Christmas, there’s theft afoot–of online articles. For anyone submitting articles to online directories like EZine Articles, this could have a definite bearing on your intellectual property.  According to my colleague, Dee Middlebrooks-Bernal, Editor-in-Chief of VA Today Magazine, she learned that several websites had reprinted her articles without giving her author credit. […]

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Post image for What’s in a Name? Perhaps Not a Trademark

Have you ever Googled yourself? (Of course you have.) That’s just what Beverly Stayart did. Curious about what she would find when she checked Yahoo’s search engine, she typed in her name and hit “enter.” What she found upset her greatly. Among the results, she found that her name links to pharmaceutical websites, porn sites and […]

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I’ve been saying this for a while: if you’re want to play in the Internet ballpark, you have to learn the rules. In his recent post, 5 East Ways to Get Sued on Facebook, Jonathan Bailey of Plagiarism Today clearly outlines, as the title promises, five ways you can get yourself in trouble on Facebook. You […]

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Post image for Measuring Your Article Marketing ROI

“You can’t change what you can’t measure,” my friend and colleague Rochelle Lisner of Dynamic Business Growth often says. That becomes particularly thorny in the nebulous world of networking and marketing. Sure, it’s “easy” to make the comparison when you’re comparing dollars for dollars–for example, “I spent $1,000 on a journal for an event, and […]

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I’m often asked, “Can I freely website content I see online? After all, it is free … and easily copied.” Tempting as it is to think that “freely available” equals “can use for free,” the short answer is … no. To play fair in the online world, you need to assume that if website content […]

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Post image for Basic Training: Is It Kosher to Take Former Employer’s Domain Name?

Q: The website of my former employer (which is my “competition,” sort of) seems to have a lot of issues, and I know his domain will expire later this year. Just for background, a few years ago he purchased a domain that matched my company name (with a hyphen) and made it a redirect to […]

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You’re a gun for hire. No, not in the “John-Wayne-with-spurs-clinking-down-a-tumbleweed-path” kind of gun for hire…more in the “you’re-brought-in-to-handle-the-tough-stuff” vein. For example, Epiphany, an up-and-coming clothing company based in Taos, New Mexico, needed consistent branding and attention, in order to attract the kinds of customers they wanted. They could design clothing, but designing a solid marketing […]

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Post image for Introducing: The Employee WiFi Use Policy

As if there weren’t enough issues to put into our employee manuals, the internet and Web 2.0 have made them proliferate.Each time there’s a new technology, lawyers have to evaluate: “Is it covered under our current policies?” And, not being the one to say “sure!”–and be wrong –voila! A new policy is born. The latest […]

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Post image for Logos: The Gray Area between Copyright and Trademark

Artwork by Natalie Dee @ www.NatalieDee.com In the smoky world that is intellectual property law, some things are clear.  If you write a book on, say, “How to Choose a Business Partner Who Won’t [BLEEP] You,” it is protectable under U.S. copyright laws. If you come up with a nifty tag line for your athletic shoes […]

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