IP & Social Media

Small Business Woes: Copyright Infringement and Trademark Infringement

There are few things more frustrating than putting your hard-earned intellectual capital into your small business, only to find you’ve been a victim of copyright infringement or trademark infringement. For businesses with lots of online content, copyright infringement can pose vexing questions: How often do you file with the U.S. Copyright Office? What are the procedures for [...]

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Beware of These Top 20 Internet Hoaxes!

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I don’t remember who said, “never believe anything you see in print,” but the same can easily apply to e-mail. Perhaps even more so. So often we get bombarded by e-mail messages, offers for products and cries for help that we may accept as true without doing even a molecule of due diligence and checking [...]

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An Intellectual Property Primer

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More and more, a company’s most important asset is its intellectual property. But what, exactly, is intellectual property, and what are the different ways to protect it? Check out this intellectual property law primer through The Professional Network/Small Business Resource Center . . . and talk to an attorney about your options.

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The Why Behind Your What: How to Build Brands with Social Media Evangelists

As Seen On WomenandBiz.com Social media and social networking give us unprecedented power.  Power to create the word-of-mouth advocacy that leads to warmer leads, more loyalty customers, and brand leverage.  But how can you overcome social media “noise”?  How can you create your own community of “evangelists”—people willing and eager to spread the word? The [...]

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Don’t Fall Victim to Electronic Abuses

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By developing an electronic communications policy, you could keep your business out of trouble. Do your employees use e-mail for company correspondence? Do your business partners conduct research on the internet? Does your company regularly back up and store the contents of its company computers? If so, your business is ripe for an electronic media [...]

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Employees and Electronic Workplaces

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As my mother is fond of saying, “Watch what you wish for–you may get it.” That certainly applies to the ways in which technology has made an impact on our workplaces. On the one hand, it has opened up a wonderful world of flexibility, new business arrangements and ease of automation. On the other, it [...]

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The Legalities of Content Marketing

What is content marketing? The dry definition of content marketing is “the creation and sharing of content in order to engage current and potential consumer bases.” More importantly, content marketing recognizes that in this confusing world, people need information.  Information they can trust. And people like to do business with those they know, like, and [...]

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Is Website Content Free for All?

I’m often asked, “Can I freely website content I see online? After all, it is free … and easily copied.” Tempting as it is to think that “freely available” equals “can use for free,” the short answer is … no. To play fair in the online world, you need to assume that if website content [...]

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‘Stop, Thief!’: Copyright (and other IP) Infringement

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Blogging can be joy, bliss, burden, or boon for your business … and it can also be a trap for the unwary. There’s so much free stuff, it’s tempting to assume we can just take what we find. Not true. Here’s a helpful post from Tamara Dourney on a blog called “Registered Trademark 2” (no, [...]

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How Entrepreneurs Can Survive Trademark Lawsuits

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From the Department of Nightmares comes this story of a David-and Goliath lawsuit. Apparently, online perfume retailer Perfume Bay has been embroiled in litigation with online auction site eBay (also spelled ebaY in its logo) for about the past three years. According to the Orange County Register, which profiled the case last month, Perfume Bay [...]

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