IP & Social Media

Technology is a wonderful thing – sometimes. But, as one of our clients (“Samantha”) discovered, technology can create its own pitfalls. It’s a nasty surprise when the document you thought you negotiated doesn’t say what you had intended. Last year, Samantha independently negotiated the sale of her business to a multinational, publicly traded corporation. Within […]

{ 0 comments }

Post image for How Entrepreneurs Can Legal Protect Their Web-Based Business

One of the great things about the Digital Age is the ease of doing business online for entrepreneurs and small businesses. Raking in great profits no longer requires investing in major real estate leases, huge inventory (and where would you PUT it?), or hiring extensive sales teams. But operational simplicity does not necessarily equal legal […]

{ 2 comments }

There are few things more frustrating than putting your hard-earned intellectual capital into your small business, only to find you’ve been a victim of copyright infringement or trademark infringement. For businesses with lots of online content, copyright infringement can pose vexing questions: How often do you file with the U.S. Copyright Office? What are the procedures for […]

{ 0 comments }

Post image for Small Business Copyright Protection

You’ve written a book, posted a podcast on your website, made a video that you uploaded to YouTube . . . how do you protect your creations from having people rip them off and pass them off as your own?That’s where a little knowledge of copyright can help. Check out Anthony Cerminaro’s BizBangBuzz blog (for […]

{ 0 comments }

[This post first appeared in Vol. 11, No. 5 (2010) of Enterprising Women] Social networking is like superhero powers: it can be a force for good, or a force for ill.  It depends on the user.  Used wisely, it can be a great boon for your business.  Used poorly, it’s a public relations nightmare.  When […]

{ 0 comments }

Like the Grinch stealing Christmas, there’s theft afoot–of online articles. For anyone submitting articles to online directories like EZine Articles, this could have a definite bearing on your intellectual property.  According to my colleague, Dee Middlebrooks-Bernal, Editor-in-Chief of VA Today Magazine, she learned that several websites had reprinted her articles without giving her author credit. […]

{ 1 comment }

Post image for What’s in a Name? Perhaps Not a Trademark

Have you ever Googled yourself? (Of course you have.) That’s just what Beverly Stayart did. Curious about what she would find when she checked Yahoo’s search engine, she typed in her name and hit “enter.” What she found upset her greatly. Among the results, she found that her name links to pharmaceutical websites, porn sites and […]

{ 0 comments }

I’ve been saying this for a while: if you’re want to play in the Internet ballpark, you have to learn the rules. In his recent post, 5 East Ways to Get Sued on Facebook, Jonathan Bailey of Plagiarism Today clearly outlines, as the title promises, five ways you can get yourself in trouble on Facebook. You […]

{ 0 comments }

Post image for Measuring Your Article Marketing ROI

“You can’t change what you can’t measure,” my friend and colleague Rochelle Lisner of Dynamic Business Growth often says. That becomes particularly thorny in the nebulous world of networking and marketing. Sure, it’s “easy” to make the comparison when you’re comparing dollars for dollars–for example, “I spent $1,000 on a journal for an event, and […]

{ 0 comments }

I’m often asked, “Can I freely website content I see online? After all, it is free … and easily copied.” Tempting as it is to think that “freely available” equals “can use for free,” the short answer is … no. To play fair in the online world, you need to assume that if website content […]

{ 0 comments }

Page 1 of 1112345...