IP & Social Media

Post image for Basic Training: Ask, Don’t Take

Once again, I’m asked whether you can take what someone else has made and simply sell it to a new market . . . even (and especially) if the original manufacturer hasn’t had the wisdom to move into the new area.  Just think of the money they’re leaving on the table! Unfortunately, in many cases, […]

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Post image for Protect Your Intellectual Property

Here are 5 ways to prevent others from making money off your products or your image. I’m often asked, “When’s the best time to protect my intellectual property?” The answer (and timing) are the same as they are for installing a burglar alarm: “Right before someone wants to steal your stuff.” “Intellectual property,” or things […]

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Post image for Warning! PayPal Spoofing Alert!

Well, friends, I almost fell for it–and I want to prevent you from doing the same. I received an e-mail from (what seemed to be) PayPal, saying that my account had been placed on hold because of a “reason to beleive that your account was accessed by a third party.” See the clever language, below. […]

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Post image for Can You Keep a Secret?

As a lawyer, I’m always dealing with companies’ confidential information. So keeping secrets is a core part of my business. You may be surprised to find that it’s part of yours, too.  They may be buried in various places–or dug up by your employees or independent contractors.  And if exposed without permission, you can find […]

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Post image for Basic Training: W is for When Did Drinking Games Go Online?

OK, so maybe my age is showing (it hasn’t been that many years since college, has it?), but I thought that drinking games were idiot party tricks made up on the spot by frat boys sitting around a keg of watered-down beer trying to get into the panties of the coeds. Apparently, it’s now a […]

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Post image for Basic Training: V is for a View on Invention Protection

Q: What would be the first step for an invention? How can the idea be protected when others will need to be involved in the process of getting the idea to market? A: It’s very difficult to protect an idea, unless you have found some way to “capture” it in a kind of tangible form–such […]

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Tired of the time-for-dollars model in your service business? Fed up with feast-or-famine in your cash flow? Eager to discover alternative ways to have greater impact and income? Listen in as we interview Sarah Farzam, the Founder and Director of Bilingual Birdies, a foreign language and live music program for young children in New York […]

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Post image for Basic Training: U is for Using Celebrities in Your Business Idea

Today’s query has to do with celebrities. Dabnabbit!–why don’t they return my calls? Q.: I sent two celebrities a business idea for a website. I never heard a response from them or their companies. Should I continue to write them or find other interested parties? A.: Without knowing the business idea or which celebrities you […]

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When business partners go their separate ways, well, it’s a lot like divorce.  There’s the temptation to squibble over “Who gets the cat?” “Who gets the couch?” But unless you’ve clearly outlined in your partnership agreement which of your marbles you’ll get to take home with you when the game is over, you could be […]

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If you do business on a handshake, don’t be surprised if the price is an arm and a leg. You’re starting your new company on a shoestring budget. You need a hot logo that really speaks to your brand. One of your closest friends is a graphic designer, and she offers to create it for […]

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