IP & Social Media

Tired of the time-for-dollars model in your service business? Fed up with feast-or-famine in your cash flow? Eager to discover alternative ways to have greater impact and income? Listen in as we interview Sarah Farzam, the Founder and Director of Bilingual Birdies, a foreign language and live music program for young children in New York […]

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Post image for Basic Training: U is for Using Celebrities in Your Business Idea

Today’s query has to do with celebrities. Dabnabbit!–why don’t they return my calls? Q.: I sent two celebrities a business idea for a website. I never heard a response from them or their companies. Should I continue to write them or find other interested parties? A.: Without knowing the business idea or which celebrities you […]

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When business partners go their separate ways, well, it’s a lot like divorce.  There’s the temptation to squibble over “Who gets the cat?” “Who gets the couch?” But unless you’ve clearly outlined in your partnership agreement which of your marbles you’ll get to take home with you when the game is over, you could be […]

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If you do business on a handshake, don’t be surprised if the price is an arm and a leg. You’re starting your new company on a shoestring budget. You need a hot logo that really speaks to your brand. One of your closest friends is a graphic designer, and she offers to create it for […]

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There are few things more frustrating than putting your hard-earned intellectual capital into your small business, only to find you’ve been a victim of copyright infringement or trademark infringement. For businesses with lots of online content, copyright infringement can pose vexing questions: How often do you file with the U.S. Copyright Office? What are the procedures for […]

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Post image for Basic Training: S is for Stop, Look and License

Any time you want to delve into areas of health or health care, it’s wise to consult a local attorney who’s familiar with those regulations. Otherwise, you could be found to be practicing medicine without a license . . . which gets you into a world of hurt. Q.: “I am a licensed practical nurse […]

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Post image for Basic Training: R is for Re-evaluating Your Road Map, Website or Not

Is Mercury in retrograde? Because it seems that I’m encountering a lot of people who are rushing into selling stuff, with nary a thought for how to run it like a business. Q.: “I have a website I’d like to start. It’s currently online and I would like to sell a product that is 100 […]

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Thank you thank you thank you is all I can say to the many people who weighed in and provided their feedback to my post–my cry for help–What Are The Best Logos For Your Business … way back in September. I peppered a number of you with the logo equivalent of “does this make my […]

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Post image for Privacy Tips for Small Business

With the ease of internet communication comes the ease of creating a mountain of problems. Identity theft, data hacking and misuse, and lack of security top the list. If your company holds onto any personally identifiable information, you should consider developing policies for dealing with it. They don’t have to be complicated. This about the […]

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Post image for Basic Training: J is for Just Keep Your Hands Off of Other People’s IP!

There are times when I start to sound like my mother, scolding my brother for messing about with other kids’ toys. “That doesn’t belong to you! No, you may not have it!” One of those times is when I’m asked, “Can I just take someone else’s product/stuff/idea/design and sell it?” The short answer is NO. […]

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