Planning & Advisors

From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

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For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

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Entrepreneurs approach the business planning stage differently.  Some need to cross every “T” and dot every “I” — not a bad approach if you’re seeking financing from sources outside yourself.  Others find are a little more relaxed about it.  As Harry Karanja, a web cafe entrepreneur in Nairobi, Kenya, described his thought process: My preferred […]

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After a couple of weeks of strategic planning, I’m once again ready to put first things first. Good thing, too, as the New Year is upon us. It was a conversation with Joyce Bone, Founder & COM (Chief Operating Mom) of MillionaireMoms.com, a few months ago that made me realize that I had gotten off […]

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Now that tax season is done done done, (yes, I filed on extension), I wanted to give a shout-out to the people who made that process relatively painless: my accountants.  They have certainly saved my bacon on more than one occasion. By keeping a watchful eye and working with me proactively, we were able to […]

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Q.: We are setting up key man insurance policies, and one of the spouses asked whether the business could pay for the family’s term life insurance policy as a benefit from the business.  Can a partnership use a partner’s family term life insurance policy as a business expense, with the intention of using the policy […]

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Follow these tips to select an advisory board that will serve your business well. The premise is simple and time-honored: Two heads are better than one. First-time entrepreneur Kris Appel recognized this early on when she founded Encore Path Inc. in 2006 and launched her first product, Tailwind, which helps stroke and brain-injury survivors recover their […]

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One of the ways that entrepreneurial smaller firms can achieve international growth is by forming strategic partnerships with the subsidiaries of multinational corporations.   As Dr Shameen Prashantham of the University of Glasgow Business School points out, there are benefits as long as you can find ways to recognize the opportunities and engage the multinational proactively.  But there are […]

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What if you found out about a huge untapped market for your products and services . . . a market of at least $200 billion?  A market eager to find reliable women-owned businesses to work with?  A market that has regular needs?  A market unlikely to disappear anytime soon?  Wouldn’t that market be worth a […]

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Post image for How to Create a Mastermind Group

Mastermind group dynamics are like baking bread: while the process may be straightforward, it takes a delicate touch to make sure that all of the ingredients are in the right proportion and that the dough is kneaded properly. What’s needed to get started?  A group of people who are willing to make a regular commitment […]

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