Planning & Advisors

Zombies?  No, not in the George-Romero-Night-of-the-Living-Dead kind of zombies.  Zombies as in the British-rock-band-from-the-1960s kind of zombies. As Lewis Green points out in his blogpost, What The Zombies Can Tell Us about Marketing, television stations are using strategic alliances with (what I will call) “content providers” in order to reach a particular target market.  It’s […]

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What are the odds?  Is your business primed for success, financially? If you’d like to know (and “knowledge is good“), then check out StartUp Nation’s “Success Calculator.”  Perhaps the most important question is “timeframe.”  It gets you to think about your real goals for your company and where you want to be in one to […]

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OK, I confess.  I may have conquered the art of posting regularly to Making it Legal, but I still feel overwhelmed at times about moving through the world of social media.  Like I don’t have enough on my plate already?  It reminds me of my sister-in-law’s recent birthday party. The whole clan (there were nearly […]

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Q.: I own 50 percent of a plumbing business. We intend to sell it to our two key employees. We need someone to take over the inner workings and have a third party willing to buy in, but she wants to include her bookkeeping business as part of the package.  Help? Read on to find […]

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Wille Faler writes, “There are two qualities that are necessary for an entrepreneur if he is to rely on anything but blind luck: being able to be brutally honest with himself and others, and being able to judiciously manage risk.” I liked that because I find that entrepreneurs like to talk about the risks they […]

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A lawyer colleague of mine, George Bischof, is part of a networking group that encourages you to end your elevator pitch with a tagline.   Being a trusts & estates specialist, his is something like, “You will die,” or “Because death is inevitable.”  George is not a morbid guy by any means — he’s just trying to impress […]

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Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure).  Many companies are so eager to grow that they try to be all things to all people, without first having found a way to […]

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Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down. On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle […]

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WHAT THE $%^&!?!” I screamed, as I slammed down the phone receiver. “I HATE THIS!! I CAN’T KEEP DOING THIS CRAP ANYMORE!” Can you say “meltdown”? Yeah, I had one last month. Triggered by technology. The frustrations. The convolutions. The glitches. All of it pulling me away from making money … and all of it […]

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So you have a great product.  You love the features, believe it has great utility, and that it can make money for you as well as your strategic alliance/affiliate partners.  But you’ve reached out to a number of people and are reaching dead air in cyberspace.  Why? There could be as many as 20 reasons […]

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