Strategic Alliances

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I saw the film The Rocker on PPV last weekend (if you’re a Spinal Tap fan, I think you’ll enjoy it . . . and the music kept my toes tapping). In addition to underscoring the power of YouTube (ya gotta see it!), the film got me thinking: When it comes to networking–and building a […]

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As I mentioned in Part 1 of “Choosing the Right Network Marketing Partner,” my first mistake was entering into a business that I knew nothing about (and neither did my partner).  Here’s another lesson I learned from my network marketing foible: We were in it only for the money.  I was looking for a quick fix — […]

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So you’re hot to trot with a strategic alliance.  You’ve chosen the alliance partner; you’ve decided what you want to do.  What can go wrong now?  How about looking at whether your employees are on board with the whole thing? For any of you who have ever golfed (or seen a golf course), the experience […]

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Although my low-maintenance husband would disagree, I’m a relatively simple gal. Yes, I may pile too many obligations on my plate and you need a 3-D scorecard to keep track of all of my meetings and projects. But when it comes to technology, I’m a late adopter. Give me a book, fresh with the smell […]

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Sometimes, it takes a couple of bricks to the head to learn a lesson (ergo, the month-long blogging silence).  Here I am, Madam Genius, Esq., blogging about business partnerships, and I violated all my own good advice about choosing one wisely. A while back, a colleague approached me about getting involved with a network marketing […]

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A lesson from Corporate America give us a slightly different take on popularity contests and alliance partners. In writing about the legal brouhaha that frothed over Google’s purchase of YouTube, Yahoo! vet Tim Sanders points out an often-overlooked facet of choosing a business or strategic alliance partner:  what’s the downside?  Not just the downside internally, […]

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A recent study has found that when companies are linked in a network of strategic alliance relationships with only a few degrees of separation, they are more innovative. Jointly conducted by the University of Washington and New York University, and as reported in Science Daily, the researchers examined the pattern or structure of strategic alliance […]

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“Let’s do something together.” I hear it all the time.  It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances.   When it works, it’s great – more people talking about your company and buying your products.  What we’ve discovered, however, is that it’s not a race to see who […]

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Ever feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances.  Strategic alliances can fill gaps in your value proposition when you’re compared to huge competitors … yet allow you to retain […]

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Want to learn about strategic alliances in action?  Listen to this podcast from Aldonna Ambler, “The Growth Strategist,” as she interviews Michael Pires, President of HR411.com.  Pires talks about: How rapid growth can be driven by strategic partnerships How and why he changed his business model What it took to grow their customer base from […]

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