Strategic Alliances

What do you do when facing a recession?  Lori Williams has some ideas in her blogpost, “Recession — Who Knows?”  She points out that in a down economy, a company in a less-than-ideal financial position will be hampered in its ability to get outside capital.  A solution?  Consider innovating through a strategic alliance or joint venture.  […]

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Last week, BusinessWeek.com announced that it entered into key partnerships with LinkedIn in order to expand services to business professionals.   Under the partnership, LinkedIn’s Company Profile feature will contain information about that company, supplied by BusinessWeek.com and Capital IQ.  In turn, through BusinessWeek.com’s Company Insider feature, users can view their professional contacts on LinkedIn at companies featured in […]

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Last week, the Service Corps of Retired Executives (SCORE) announced a new strategic alliance with E-Myth Worldwide(R)to provide SCORE’s clients access to E-Myth’s business success systems.  As reported in the Mississippi Sun Herald last week, their first joint offering is the SCORE Business Skills Workshop, an online business assessment tool that provides an instant evaluation of […]

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According to a report this past Thursday at CNNMoney.com, Sara Lee is selling its stake in a Mexican joint venture to its joint venture partner.  Although reports are sketchy, reasons include “closer focus on core brands” and ” “ongoing efforts to streamline business.” That’s why a clear exit strategy — whatever the partnering relationship — […]

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From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

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For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

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According to a report from Scientific American (via Reuters), MySpace is reportedly in talks with four major music labels to create an online music distribution system to rival Apple’s iTunes (which currently dominates the market).  The venture is expected to offer free, advertising supported music streamed over the Internet, as well as a store that will […]

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One of the ways that entrepreneurial smaller firms can achieve international growth is by forming strategic partnerships with the subsidiaries of multinational corporations.   As Dr Shameen Prashantham of the University of Glasgow Business School points out, there are benefits as long as you can find ways to recognize the opportunities and engage the multinational proactively.  But there are […]

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OK, so smack-down is more appropriately a World Wrestling Entertainment (formerly known as WWF) term . . . but I was intrigued to learn from mma-zone.com that Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship® (UFC®) organization have agreed to a new, three-year extension of their strategic partnership.  The deal maintains […]

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Being married to a Mets fan(atic), I have had to follow baseball by necessity (believe me, things could be worse!).    So with this post, I get to “marry” my interest in strategic alliances with the sport! The Boston Red Sox have officially formed a strategic alliance with the Chiba Lotte Marines of Nippon Professional Baseball […]

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