Strategic Alliances

One of the ways that entrepreneurial smaller firms can achieve international growth is by forming strategic partnerships with the subsidiaries of multinational corporations.   As Dr Shameen Prashantham of the University of Glasgow Business School points out, there are benefits as long as you can find ways to recognize the opportunities and engage the multinational proactively.  But there are […]

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OK, so smack-down is more appropriately a World Wrestling Entertainment (formerly known as WWF) term . . . but I was intrigued to learn from mma-zone.com that Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship® (UFC®) organization have agreed to a new, three-year extension of their strategic partnership.  The deal maintains […]

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Being married to a Mets fan(atic), I have had to follow baseball by necessity (believe me, things could be worse!).    So with this post, I get to “marry” my interest in strategic alliances with the sport! The Boston Red Sox have officially formed a strategic alliance with the Chiba Lotte Marines of Nippon Professional Baseball […]

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Q.: What do you get when a U.S. consumer products and marketing powerhouse meets a Korean pharmaceutical company? A.:  A strategic alliance that uses a new model to improve health care. As reported in CNN Online, Proctor & Gamble is known more for its consumer items than for its pharmaceutical division (yes, they have one!).  […]

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Continental Airlines (NYSE: CAL) and Kingfisher Airlines, one of the fastest growing airlines in India, announced last week that they entered into a comprehensive partnership for frequent flyer and airport lounge access reciprocity. In the effort to provide better service to customers who travel between India and the U.S., the airlines are also offering future […]

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In my opinion, there are few more delectable words in the English language than . . . chocolate.    So it’s with great enjoyment that I learned of the sweet new strategic supply and innovation alliance between The Hershey Company and Barry Callebaut.  The companies will collaborate on a number of activities including the construction […]

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Just in case you needed a list, here’s one of 50 ways that joint ventures can add a boost to your business.  Among the highlights are the ability to: Increase your credibility by teaming up with other reputable, branded businesses Gain new leads and customers Offer existing customers a wider range of new products and […]

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Such a saga!  Here’s how it ended: Grace finally confided that had changed her mind and she didn’t want to be involved with the network marketing organization.  But, if I still wanted to go forward with it, she’d do so, because she promised me that she would. I told Grace that if she really wasn’t […]

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Nissan and NBC recently announced a significant marketing partnership to promote NBC’s hot new series, “Heroes“.  Ordinarily, I’d say, “promoting a car on TV — so what?”  But I happen to l-o-v-e the series, an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities . . . and whose […]

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Don’t partner up with anyone until you ask yourself these 10 questions. Strategic alliances: They’re great when used effectively to expand the range of your product or service offerings; they’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. “Strategic alliance” is a chic but vague […]

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