Strategic Alliances

How NOT to Propose a Joint Venture

Strategic alliances, joint ventures, collaborations . . . whatever you want to call them . . . are very delicate creatures.  Like other relationships, your “intended” wants to feel special, wants to be comforted in the knowledge that there is a meaningful reason your two companies have come together.  You don’t want to find out [...]

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10 Reasons to Form a Strategic Business Alliance

Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down. On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle [...]

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When Alliance Partners Are Hard to Find

So you have a great product.  You love the features, believe it has great utility, and that it can make money for you as well as your strategic alliance/affiliate partners.  But you’ve reached out to a number of people and are reaching dead air in cyberspace.  Why? There could be as many as 20 reasons [...]

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The Growth Strategist on Strategic Alliances

Want to learn about strategic alliances in action?  Listen to this podcast from Aldonna Ambler, “The Growth Strategist,” as she interviews Michael Pires, President of HR411.com.  Pires talks about: How rapid growth can be driven by strategic partnerships How and why he changed his business model What it took to grow their customer base from [...]

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Strategic Alliance Sandtraps

So you’re hot to trot with a strategic alliance.  You’ve chosen the alliance partner; you’ve decided what you want to do.  What can go wrong now?  How about looking at whether your employees are on board with the whole thing? Listen in as we interview Colette Ellis, founding principal of Instep Consulting LLC, based in [...]

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You Are What You Eat . . . and Other Lessons for Entrepreneurs

Like Josh Mullineaux, I was bombarded with messages as a kid, cautioning me to think about my actions:  “You are what you eat.”  (I’m chocolate cake?) “Birds of a feather flock together.” and “If everyone else were going to jump off the Brooklyn Bridge, would you?”  But it’s only recently that I started to realize just [...]

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When would NOW be a good time to start your online business?

I started my New York legal practice because it is what I love to do. It is what brings me joy. Every day, I am excited to “go to work.” I meet so many excited entrepreneurs every day– they come to me after they finally take the leap. Have you always  wanted to start a [...]

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How Kickball Applies to Strategic Alliances

The ways to part company, the what ifs, and the hows relating to “exit strategies” for business partnerships, strategic alliances, and other collaborative relationships can seem like the proverbial cold shower, dampening all ardor for a deal.  But maybe there’s another way to look at it — like the rules of a game that ensure [...]

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Hello Goodbye

Yes, it’s the title of a Beatles song. But “hello goodbye” also reflects those the awkward feelings raised by having to confront the “what happens if this doesn’t work out?” question that lurks behind all partnerships, strategic alliances and other business relationships. “Why do I have to focus on things going wrong?” entrepreneurs ask me. [...]

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15 Steps to Successful Strategic Alliances

Post image for 15 Steps to Successful Strategic Alliances

There are so many parallels between business partnering and romantic relationships.  “Date before you marry,” “Know who you are and what you need before you look for someone to complete you,” and one of my favorites, “Sometimes, you gotta kiss a few frogs ….” So I was tickled when I came across Rosabeth Moss Kantor’s [...]

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