Strategic Alliances

In my opinion, there are few more delectable words in the English language than . . . chocolate.    So it’s with great enjoyment that I learned of the sweet new strategic supply and innovation alliance between The Hershey Company and Barry Callebaut.  The companies will collaborate on a number of activities including the construction […]

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Just in case you needed a list, here’s one of 50 ways that joint ventures can add a boost to your business.  Among the highlights are the ability to: Increase your credibility by teaming up with other reputable, branded businesses Gain new leads and customers Offer existing customers a wider range of new products and […]

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Such a saga!  Here’s how it ended: Grace finally confided that had changed her mind and she didn’t want to be involved with the network marketing organization.  But, if I still wanted to go forward with it, she’d do so, because she promised me that she would. I told Grace that if she really wasn’t […]

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Nissan and NBC recently announced a significant marketing partnership to promote NBC’s hot new series, “Heroes“.  Ordinarily, I’d say, “promoting a car on TV — so what?”  But I happen to l-o-v-e the series, an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities . . . and whose […]

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Don’t partner up with anyone until you ask yourself these 10 questions. Strategic alliances: They’re great when used effectively to expand the range of your product or service offerings; they’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. “Strategic alliance” is a chic but vague […]

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Often, when a situation is just too fraught with complications and struggle from the outset, it’s just not meant to be.  But did I listen?  No.  Not at first, anyway. For the icing on the cake: I didn’t do enough due diligence to make sure I had chosen the right partner.  Here’s the kicker:  I […]

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From “across the Pond” (as some like to refer to the Atlantic Ocean) in Dublin, Ireland, comes a new blogging/podcasting alliance, known as The Podcast Sisters.  Their goal is to inspire and guide women in Europe on using the Internet to advance their personal and professional goals.  “[While] there may be more opportunities in North […]

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Oh yes, there’s more.  So it’s not enough that I didn’t know the business, that I was fronting the money, and that we couldn’t agree on basic decisions.  Amazing how blind we can become whether the prospect of “easy profits” lays tantalizingly before us. Here was the final straw: The needs of one partner were […]

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What kind of a schmuck agrees to  front the money and only take 50% (me, obviously). And another lesson from the “why didn’t I see this coming?” department: We couldn’t agree on a business name.  Sounds crazy, right?  We kept going back and forth with different names for the business — Grace wanted one that […]

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I learned the hard way (see Part 2) that looking for easy money rarely brings it.  Yet another class in the School of of Hard Knocks: I was fronting all the money.  Yes, Grace and I agreed to split everything 50/50, but because of her particular work situation, she could not “officially” be listed as an […]

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