Strategic Alliances

Q.: What do you get when a U.S. consumer products and marketing powerhouse meets a Korean pharmaceutical company? A.:  A strategic alliance that uses a new model to improve health care. As reported in CNN Online, Proctor & Gamble is known more for its consumer items than for its pharmaceutical division (yes, they have one!).  […]

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Continental Airlines (NYSE: CAL) and Kingfisher Airlines, one of the fastest growing airlines in India, announced last week that they entered into a comprehensive partnership for frequent flyer and airport lounge access reciprocity. In the effort to provide better service to customers who travel between India and the U.S., the airlines are also offering future […]

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In my opinion, there are few more delectable words in the English language than . . . chocolate.    So it’s with great enjoyment that I learned of the sweet new strategic supply and innovation alliance between The Hershey Company and Barry Callebaut.  The companies will collaborate on a number of activities including the construction […]

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Just in case you needed a list, here’s one of 50 ways that joint ventures can add a boost to your business.  Among the highlights are the ability to: Increase your credibility by teaming up with other reputable, branded businesses Gain new leads and customers Offer existing customers a wider range of new products and […]

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Such a saga!  Here’s how it ended: Grace finally confided that had changed her mind and she didn’t want to be involved with the network marketing organization.  But, if I still wanted to go forward with it, she’d do so, because she promised me that she would. I told Grace that if she really wasn’t […]

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Nissan and NBC recently announced a significant marketing partnership to promote NBC’s hot new series, “Heroes“.  Ordinarily, I’d say, “promoting a car on TV — so what?”  But I happen to l-o-v-e the series, an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities . . . and whose […]

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Don’t partner up with anyone until you ask yourself these 10 questions. Strategic alliances: They’re great when used effectively to expand the range of your product or service offerings; they’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. “Strategic alliance” is a chic but vague […]

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Often, when a situation is just too fraught with complications and struggle from the outset, it’s just not meant to be.  But did I listen?  No.  Not at first, anyway. For the icing on the cake: I didn’t do enough due diligence to make sure I had chosen the right partner.  Here’s the kicker:  I […]

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From “across the Pond” (as some like to refer to the Atlantic Ocean) in Dublin, Ireland, comes a new blogging/podcasting alliance, known as The Podcast Sisters.  Their goal is to inspire and guide women in Europe on using the Internet to advance their personal and professional goals.  “[While] there may be more opportunities in North […]

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Oh yes, there’s more.  So it’s not enough that I didn’t know the business, that I was fronting the money, and that we couldn’t agree on basic decisions.  Amazing how blind we can become whether the prospect of “easy profits” lays tantalizingly before us. Here was the final straw: The needs of one partner were […]

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