Strategic Alliances

As I mentioned in this blog in February, MySpace has been looking for strategic alliance partners to help create an online music distribution system that rivals Apple’s iTunes.  According to AOL News, the deal is done — at least the initial phases of it.  The MySpace Music venture includes Vivendi’s Universal Music Group, Sony BMG […]

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You spend months creating a product, designing a website, and having copy written and tested. You spend countless hours schmoozing joint venture partners. Then your launch day comes, you “push the button” and… The silence from lack of orders is deafening. Welcome to the persnickety world of joint ventures — in this context, more accurately […]

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Last week, Federal Express (remember the old tag line?) announced a new strategic alliance with Cash4Gold to help Cash4Gold speed client service and payouts.  With the new online system in place, customers wishing to rid themselves of unwanted gold baubles can print out a special FedEx label and safely deposit their parcel with any FedEx office.  […]

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The latest scuttlebutt in the media world is that CBS and CNN may be considering some form of joint venture.  As reported by Tim Arango of the New York Times, CBS may outsource some of its news-gathering operations to CNN.  The advantage to the two companies, as Arango points out: For CNN, a deal with a […]

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What do you do when facing a recession?  Lori Williams has some ideas in her blogpost, “Recession — Who Knows?”  She points out that in a down economy, a company in a less-than-ideal financial position will be hampered in its ability to get outside capital.  A solution?  Consider innovating through a strategic alliance or joint venture.  […]

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Last week, BusinessWeek.com announced that it entered into key partnerships with LinkedIn in order to expand services to business professionals.   Under the partnership, LinkedIn’s Company Profile feature will contain information about that company, supplied by BusinessWeek.com and Capital IQ.  In turn, through BusinessWeek.com’s Company Insider feature, users can view their professional contacts on LinkedIn at companies featured in […]

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Last week, the Service Corps of Retired Executives (SCORE) announced a new strategic alliance with E-Myth Worldwide(R)to provide SCORE’s clients access to E-Myth’s business success systems.  As reported in the Mississippi Sun Herald last week, their first joint offering is the SCORE Business Skills Workshop, an online business assessment tool that provides an instant evaluation of […]

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According to a report this past Thursday at CNNMoney.com, Sara Lee is selling its stake in a Mexican joint venture to its joint venture partner.  Although reports are sketchy, reasons include “closer focus on core brands” and ” “ongoing efforts to streamline business.” That’s why a clear exit strategy — whatever the partnering relationship — […]

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From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

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For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

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