Strategic Alliances

Although my low-maintenance husband would disagree, I’m a relatively simple gal. Yes, I may pile too many obligations on my plate and you need a 3-D scorecard to keep track of all of my meetings and projects. But when it comes to technology, I’m a late adopter. Give me a book, fresh with the smell […]

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Sometimes, it takes a couple of bricks to the head to learn a lesson (ergo, the month-long blogging silence).  Here I am, Madam Genius, Esq., blogging about business partnerships, and I violated all my own good advice about choosing one wisely. A while back, a colleague approached me about getting involved with a network marketing […]

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A lesson from Corporate America give us a slightly different take on popularity contests and alliance partners. In writing about the legal brouhaha that frothed over Google’s purchase of YouTube, Yahoo! vet Tim Sanders points out an often-overlooked facet of choosing a business or strategic alliance partner:  what’s the downside?  Not just the downside internally, […]

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A recent study has found that when companies are linked in a network of strategic alliance relationships with only a few degrees of separation, they are more innovative. Jointly conducted by the University of Washington and New York University, and as reported in Science Daily, the researchers examined the pattern or structure of strategic alliance […]

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“Let’s do something together.” I hear it all the time.  It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances.   When it works, it’s great – more people talking about your company and buying your products.  What we’ve discovered, however, is that it’s not a race to see who […]

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Ever feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances.  Strategic alliances can fill gaps in your value proposition when you’re compared to huge competitors … yet allow you to retain […]

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Want to learn about strategic alliances in action?  Listen to this podcast from Aldonna Ambler, “The Growth Strategist,” as she interviews Michael Pires, President of HR411.com.  Pires talks about: How rapid growth can be driven by strategic partnerships How and why he changed his business model What it took to grow their customer base from […]

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Hot off the press — security company and long-time golf supporter ADT announced yesterday that it was forming a strategic alliance with golf legend Greg Norman, a World Golf Hall of Fame member, and winner of 91 international golf titles.  Through the alliance, Norman will help with promotions and advertising, as well as give public […]

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Imagine: You’re standing at a computer terminal in the basement of the County Clerk’s Office. Wondering if you’ve fallen into your own version of a Direct TV ad. Your hands are shaking a little as you listen to the unusually loud clack-clack-clack of the outdated keyboard as you type in the name of a strategic […]

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On Friday, online travel company Expedia Inc. announced an investment in and long-term strategic partnership with Vancouver-based CruiseShipCenters International, according to a report on Forbes.com.  Further details were fleshed out in a press release, reported by local media. What does each company get from the alliance?  Expedia gets to broaden its exposure to offline distribution channels, […]

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