Strategic Alliances

According to a report this past Thursday at CNNMoney.com, Sara Lee is selling its stake in a Mexican joint venture to its joint venture partner.  Although reports are sketchy, reasons include “closer focus on core brands” and ” “ongoing efforts to streamline business.” That’s why a clear exit strategy — whatever the partnering relationship — […]

{ 0 comments }

From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

{ 0 comments }

For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

{ 0 comments }

According to a report from Scientific American (via Reuters), MySpace is reportedly in talks with four major music labels to create an online music distribution system to rival Apple’s iTunes (which currently dominates the market).  The venture is expected to offer free, advertising supported music streamed over the Internet, as well as a store that will […]

{ 0 comments }

One of the ways that entrepreneurial smaller firms can achieve international growth is by forming strategic partnerships with the subsidiaries of multinational corporations.   As Dr Shameen Prashantham of the University of Glasgow Business School points out, there are benefits as long as you can find ways to recognize the opportunities and engage the multinational proactively.  But there are […]

{ 0 comments }

OK, so smack-down is more appropriately a World Wrestling Entertainment (formerly known as WWF) term . . . but I was intrigued to learn from mma-zone.com that Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship® (UFC®) organization have agreed to a new, three-year extension of their strategic partnership.  The deal maintains […]

{ 0 comments }

Being married to a Mets fan(atic), I have had to follow baseball by necessity (believe me, things could be worse!).    So with this post, I get to “marry” my interest in strategic alliances with the sport! The Boston Red Sox have officially formed a strategic alliance with the Chiba Lotte Marines of Nippon Professional Baseball […]

{ 0 comments }

Q.: What do you get when a U.S. consumer products and marketing powerhouse meets a Korean pharmaceutical company? A.:  A strategic alliance that uses a new model to improve health care. As reported in CNN Online, Proctor & Gamble is known more for its consumer items than for its pharmaceutical division (yes, they have one!).  […]

{ 0 comments }

Continental Airlines (NYSE: CAL) and Kingfisher Airlines, one of the fastest growing airlines in India, announced last week that they entered into a comprehensive partnership for frequent flyer and airport lounge access reciprocity. In the effort to provide better service to customers who travel between India and the U.S., the airlines are also offering future […]

{ 0 comments }

In my opinion, there are few more delectable words in the English language than . . . chocolate.    So it’s with great enjoyment that I learned of the sweet new strategic supply and innovation alliance between The Hershey Company and Barry Callebaut.  The companies will collaborate on a number of activities including the construction […]

{ 0 comments }