Strategic Alliances

Hot off the press — security company and long-time golf supporter ADT announced yesterday that it was forming a strategic alliance with golf legend Greg Norman, a World Golf Hall of Fame member, and winner of 91 international golf titles.  Through the alliance, Norman will help with promotions and advertising, as well as give public […]

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Imagine: You’re standing at a computer terminal in the basement of the County Clerk’s Office. Wondering if you’ve fallen into your own version of a Direct TV ad. Your hands are shaking a little as you listen to the unusually loud clack-clack-clack of the outdated keyboard as you type in the name of a strategic […]

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On Friday, online travel company Expedia Inc. announced an investment in and long-term strategic partnership with Vancouver-based CruiseShipCenters International, according to a report on Forbes.com.  Further details were fleshed out in a press release, reported by local media. What does each company get from the alliance?  Expedia gets to broaden its exposure to offline distribution channels, […]

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Post image for The Mastermind Principle: A Solid Partnership Foundation

Business partnering relationships come in many forms and develop in many ways.  One of them is through what’s know as the “Mastermind Principle“:  two or more people working together in complete harmony toward a mutual goal or goals. It’s a principle that underlies many of the networking groups we join, and certainly one that should […]

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As I channel-surfed the other night, a VH-1 documentary on disco reminded me of 8-track tapes. When all of my friends had them, I absolutely, positively had to have them, too. But very quickly, I realized that they didn’t meet my needs (I couldn’t rewind and replay my favorite parts of the Star Wars soundtrack), […]

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Christian Fea’s article, “First Steps to Forming a Strategic Alliance,” contains some solid advice:  select someone who isn’t a direct competitor, determine your target market, find providers of compatible products and services. But he seems to gloss over an important question:  “what is their income range?” Especially in tight times, income is an extremely important […]

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You’ve been diligent about doing the work and now you’re ready to prove to the world that your business is ready to go to the next level. It’s an exciting time in the life of every business owner or entrepreneur – the time when you are ready to take in investors to scale your business. […]

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Way before we get to the legalities of a joint venture, it’s important to start with a mindset of knowing why we want to get into one in the first place.  As with romantic relationships, to get into one “because everyone else is,” tends to be a lousy justification which produces lousier results.  In his […]

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I was just contacted by a company to explore “partnering” with them.  I don’t know the company very well — they know someone I know, so it’s a 2-degrees-of-separation network.  And while they come recommended, my time is precious.  I need to be v-e-r-y careful about getting into just any ol’ partnering relationship — whether […]

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Here’s a helpful post by Chris Flett, author of What Men Don’t Tell Women About Business, outlining four important steps in developing a profitable venture.  To summarize: Set expectations Develop a style of management that all can work with Make it easy for contributors, staff, and vendors to work in the model Find a way to marry […]

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