Strategic Alliances

From Entrepreneur.com (via MSNBC.com), comes Chris Pettila’s article on how partnering with other entrepreneurial companies can help all of you “bulk up and throw your collective weight around.” The article discusses one company’s desire — that of Topics Entertainment — to get a bigger piece of the children’s educational DVD market.  It came up with […]

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Whatever you may want to say about today’s professional athletes, I think it’s smart that they’re expanding their options.  Too often you hear about stellar careers cut short because of injury . . . and if the athletes haven’t come up with a “Plan B,” they’re sunk. So I was intrigued to learn that LeBron […]

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Never mind the book (although I’m sure it’s great) — here’s a delightful and intelligent book review of Larry Wilson’s Stop Selling – Start Partnering by Jim Hassett. Although Jim’s professional focus is on law firm marketing, he raises pertinent questions that apply to any company seeking to provide greater value to clients, and who want […]

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A strategic alliance offers a lot of promise to companies both local and global.  The promise of new markets.  The promise of ways to better serve existing markets.  The promise of, frankly, more money rolling in.  That’s all good.  But there are aspects to investigating your strategic alliance partner that many companies fail to do […]

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Here’s one of my pet peeves about sites like Facebook: people who hardly know me who want to join my network and, by inference, gain my endorsement. I can’t tell you the number of people whom I may have met in passing at a networking event, or who called me from a six-degrees referral to […]

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Zombies?  No, not in the George-Romero-Night-of-the-Living-Dead kind of zombies.  Zombies as in the British-rock-band-from-the-1960s kind of zombies. As Lewis Green points out in his blogpost, What The Zombies Can Tell Us about Marketing, television stations are using strategic alliances with (what I will call) “content providers” in order to reach a particular target market.  It’s […]

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Many thanks to Anthony Cerminaro’s BizBangBuzz blog (say that ten times fast!) for finding a great tidbit on highlights to negotiate when beginning a partnership, business alliance, or other strategic collaboration relationship.  He points to Robert Singer’s negotiation tip sheet – a handy reminder of how important it is to value our intellectual property and take […]

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Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure).  Many companies are so eager to grow that they try to be all things to all people, without first having found a way to […]

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Strategic alliances, joint ventures, collaborations . . . whatever you want to call them . . . are very delicate creatures.  Like other relationships, your “intended” wants to feel special, wants to be comforted in the knowledge that there is a meaningful reason your two companies have come together.  You don’t want to find out […]

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Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down. On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle […]

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