Strategic Alliances

Christian Fea’s article, “First Steps to Forming a Strategic Alliance,” contains some solid advice:  select someone who isn’t a direct competitor, determine your target market, find providers of compatible products and services. But he seems to gloss over an important question:  “what is their income range?” Especially in tight times, income is an extremely important […]

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You’ve been diligent about doing the work and now you’re ready to prove to the world that your business is ready to go to the next level. It’s an exciting time in the life of every business owner or entrepreneur – the time when you are ready to take in investors to scale your business. […]

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Way before we get to the legalities of a joint venture, it’s important to start with a mindset of knowing why we want to get into one in the first place.  As with romantic relationships, to get into one “because everyone else is,” tends to be a lousy justification which produces lousier results.  In his […]

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I was just contacted by a company to explore “partnering” with them.  I don’t know the company very well — they know someone I know, so it’s a 2-degrees-of-separation network.  And while they come recommended, my time is precious.  I need to be v-e-r-y careful about getting into just any ol’ partnering relationship — whether […]

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Here’s a helpful post by Chris Flett, author of What Men Don’t Tell Women About Business, outlining four important steps in developing a profitable venture.  To summarize: Set expectations Develop a style of management that all can work with Make it easy for contributors, staff, and vendors to work in the model Find a way to marry […]

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From Entrepreneur.com (via MSNBC.com), comes Chris Pettila’s article on how partnering with other entrepreneurial companies can help all of you “bulk up and throw your collective weight around.” The article discusses one company’s desire — that of Topics Entertainment — to get a bigger piece of the children’s educational DVD market.  It came up with […]

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Whatever you may want to say about today’s professional athletes, I think it’s smart that they’re expanding their options.  Too often you hear about stellar careers cut short because of injury . . . and if the athletes haven’t come up with a “Plan B,” they’re sunk. So I was intrigued to learn that LeBron […]

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Never mind the book (although I’m sure it’s great) — here’s a delightful and intelligent book review of Larry Wilson’s Stop Selling – Start Partnering by Jim Hassett. Although Jim’s professional focus is on law firm marketing, he raises pertinent questions that apply to any company seeking to provide greater value to clients, and who want […]

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A strategic alliance offers a lot of promise to companies both local and global.  The promise of new markets.  The promise of ways to better serve existing markets.  The promise of, frankly, more money rolling in.  That’s all good.  But there are aspects to investigating your strategic alliance partner that many companies fail to do […]

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Here’s one of my pet peeves about sites like Facebook: people who hardly know me who want to join my network and, by inference, gain my endorsement. I can’t tell you the number of people whom I may have met in passing at a networking event, or who called me from a six-degrees referral to […]

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