Strategic Alliances

Zombies?  No, not in the George-Romero-Night-of-the-Living-Dead kind of zombies.  Zombies as in the British-rock-band-from-the-1960s kind of zombies. As Lewis Green points out in his blogpost, What The Zombies Can Tell Us about Marketing, television stations are using strategic alliances with (what I will call) “content providers” in order to reach a particular target market.  It’s […]


Many thanks to Anthony Cerminaro’s BizBangBuzz blog (say that ten times fast!) for finding a great tidbit on highlights to negotiate when beginning a partnership, business alliance, or other strategic collaboration relationship.  He points to Robert Singer’s negotiation tip sheet – a handy reminder of how important it is to value our intellectual property and take […]

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Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure).  Many companies are so eager to grow that they try to be all things to all people, without first having found a way to […]


Strategic alliances, joint ventures, collaborations . . . whatever you want to call them . . . are very delicate creatures.  Like other relationships, your “intended” wants to feel special, wants to be comforted in the knowledge that there is a meaningful reason your two companies have come together.  You don’t want to find out […]


Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down. On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle […]


So you have a great product.  You love the features, believe it has great utility, and that it can make money for you as well as your strategic alliance/affiliate partners.  But you’ve reached out to a number of people and are reaching dead air in cyberspace.  Why? There could be as many as 20 reasons […]


Post image for 15 Steps to Successful Strategic Alliances

There are so many parallels between business partnering and romantic relationships.  “Date before you marry,” “Know who you are and what you need before you look for someone to complete you,” and one of my favorites, “Sometimes, you gotta kiss a few frogs ….” So I was tickled when I came across Rosabeth Moss Kantor’s […]


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My colleague, Geri Stengel of Ventureneer, conducted a survey several months ago that examined the importance of peer advisors to help entrepreneurs deal with their business challenges. Maybe it doesn’t come as any surprise but, according to the survey, the results clearly showed that business owners achieve greater success and ease in solving problems when […]


Police and paramedics . . . riding together.  The cadence reminded me of Bill Murray’s line from Ghostbusters–” . . . dogs and cats living together . . .“–but we’re not facing a disaster of Biblical proportions.  Rather, it seems to be a smart alliance to conserve resources. As reported in This is Local London, paramedics will […]


Like Josh Mullineaux, I was bombarded with messages as a kid, cautioning me to think about my actions:  “You are what you eat.”  (I’m chocolate cake?) “Birds of a feather flock together.” and “If everyone else were going to jump off the Brooklyn Bridge, would you?”  But it’s only recently that I started to realize just […]


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