Strategic Alliances

Strategic alliances, joint ventures, collaborations . . . whatever you want to call them . . . are very delicate creatures.  Like other relationships, your “intended” wants to feel special, wants to be comforted in the knowledge that there is a meaningful reason your two companies have come together.  You don’t want to find out […]

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Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down. On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle […]

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So you have a great product.  You love the features, believe it has great utility, and that it can make money for you as well as your strategic alliance/affiliate partners.  But you’ve reached out to a number of people and are reaching dead air in cyberspace.  Why? There could be as many as 20 reasons […]

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Post image for 15 Steps to Successful Strategic Alliances

There are so many parallels between business partnering and romantic relationships.  “Date before you marry,” “Know who you are and what you need before you look for someone to complete you,” and one of my favorites, “Sometimes, you gotta kiss a few frogs ….” So I was tickled when I came across Rosabeth Moss Kantor’s […]

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Post image for The Power of Peers

My colleague, Geri Stengel of Ventureneer, conducted a survey several months ago that examined the importance of peer advisors to help entrepreneurs deal with their business challenges. Maybe it doesn’t come as any surprise but, according to the survey, the results clearly showed that business owners achieve greater success and ease in solving problems when […]

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Police and paramedics . . . riding together.  The cadence reminded me of Bill Murray’s line from Ghostbusters–” . . . dogs and cats living together . . .“–but we’re not facing a disaster of Biblical proportions.  Rather, it seems to be a smart alliance to conserve resources. As reported in This is Local London, paramedics will […]

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Like Josh Mullineaux, I was bombarded with messages as a kid, cautioning me to think about my actions:  “You are what you eat.”  (I’m chocolate cake?) “Birds of a feather flock together.” and “If everyone else were going to jump off the Brooklyn Bridge, would you?”  But it’s only recently that I started to realize just […]

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The ways to part company, the what ifs, and the hows relating to “exit strategies” for business partnerships, strategic alliances, and other collaborative relationships can seem like the proverbial cold shower, dampening all ardor for a deal.  But maybe there’s another way to look at it — like the rules of a game that ensure […]

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Yes, it’s the title of a Beatles song. But “hello goodbye” also reflects those the awkward feelings raised by having to confront the “what happens if this doesn’t work out?” question that lurks behind all partnerships, strategic alliances and other business relationships. “Why do I have to focus on things going wrong?” entrepreneurs ask me. […]

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As reported in DMW Daily online, five major magazine publishers have announced a joint venture to capitalize on the growing trend of portable digital devices, such as Kindle and Nook. The idea behind the joint venture is to create common standards for a new digital storefront . . . and hopefully sell more magazines to […]

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