Strategic Alliances

Post image for Getting a ‘Return on Relationship’

In a world where Ashton Kutcher pushes to get 1 million followers on Twitter, it’s sometimes hard to believe that networking and developing alliances isn’t just a numbers game. For most of us mere mortals, though, it’s not.It’s about relationships. It’s about contributing to a community and providing value. As Staci Shelton asks in her […]

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Don’t get me started on the current credit crisis and the way banks are NOT using the taxpayers’ money to offer loans to small businesses (as they were supposed to), but instead are tightening access to credit like a noose. So it was refreshing (and not just a little bit of a relief) to see […]

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Post image for Why Strategic Alliances Are a Lot Like Dating

Actually, there are a lot of things that are a lot like dating. But strategic alliances are one of them. You meet someone . . . and the urge to “partner” with them forms. Whatever the words you use–“joint venturing,” “partnering,” “having an alliance”–you start with the feeling that you alone are not enough. This […]

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I’m more of an Aerosoles gal myself, but hearing about the recent Badgley Mischka alliance brought back fond memories of Sex and the City reruns  . . . and the large bowls of popcorn I would eat when watching them (. . . or maybe it’s just the popcorn I’m missing as I endure my annual post-holiday […]

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It took me a couple of read-throughs to get past the jargon (imagine that, and me, a lawyer!), but the golden nugget of advice was worth it.   As reported in ITBusiness (Canada), Richard Campitelli, vice-president of professional services Canada for SAP, said that it’s not enough to find potential [alliance] partners who are receptive […]

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Dow Jones announced last week that it would partner with EFE, the world’s fourth-largest news agency (and the first one in the Spanish-speaking world) to develop an exclusive joint Spanish-language news service. The aim is to reach financial professionals, corporations, media, and private investors in Spain. It is not yet clear whether the service will […]

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Last week, EMI Music and Sony ATV  joined Sony BMG Music Entertainment, Universal Music Group, and Warner Music Group, in a groundbreaking joint venture with ‘MySpace Music’. This joining of forces, along with independent music distributors, marks the first phase in a global product rollout .  Select products, including the newly designed music player, will be […]

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Remember the bovine spongiform encephalopathy (“Mad Cow”) scourge of the early 1990s?  Well, with approximately 60 million head of cattle in beef processing plants at any one time in China, it should come as no surprise that a joint venture has been announced to develop a “Mad Cow” test there.   According to MarketWatch online, […]

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Read entrepreneur Scott Ellis’s article — top 7 tips on strategic alliances for small business, from someone whose previous corporate job was managing strategic alliances.

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Whether we like it or not, our actions in business have consequences.  Especially if you’re a larger company under the spotlight.   Here’s an interesting thread from The VAR Guy about recent developments at Dell and HP in using value-added resellers (VARs).  Is HP betraying its VAR relationships with CDW?  Or is it merely creating […]

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