Strategic Alliances

What are the assets of your company?  Sure, you may have real estate, equipment, inventory.  Your mind may also think about the “intangibles,” like intellectual property, or goodwill.  But did you realize that strategic alliances also make that intangibles list? Have a look at this article by Marian Banker, “Intangible Assets: An Entrepreneur’s Guide.” You […]

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In my LinkedIn Discussion group, Successful Business Partnerships, my colleague, Marian Banker brought to light an article by Ivan Hoffman, Esq., on “The Strategic Alliance.” One of the key aspects of an alliance is its flexibility – it can be whatever you want it to be. But that flexibility mean that you need to define those […]

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I started my New York legal practice because it is what I love to do. It is what brings me joy. Every day, I am excited to “go to work.” I meet so many excited entrepreneurs every day– they come to me after they finally take the leap. Have you always  wanted to start a […]

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If it’s been reported The New York Times, it must be official.  🙂  A “trend” has been spotted of larger corporations reaching out to smaller ones for innovative products and services. As noted by Anita Campbell in her Small Business Trends blog, As a small business you can get much broader market reach through partnering […]

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Post image for Getting a ‘Return on Relationship’

In a world where Ashton Kutcher pushes to get 1 million followers on Twitter, it’s sometimes hard to believe that networking and developing alliances isn’t just a numbers game. For most of us mere mortals, though, it’s not.It’s about relationships. It’s about contributing to a community and providing value. As Staci Shelton asks in her […]

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Don’t get me started on the current credit crisis and the way banks are NOT using the taxpayers’ money to offer loans to small businesses (as they were supposed to), but instead are tightening access to credit like a noose. So it was refreshing (and not just a little bit of a relief) to see […]

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Post image for Why Strategic Alliances Are a Lot Like Dating

Actually, there are a lot of things that are a lot like dating. But strategic alliances are one of them. You meet someone . . . and the urge to “partner” with them forms. Whatever the words you use–“joint venturing,” “partnering,” “having an alliance”–you start with the feeling that you alone are not enough. This […]

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I’m more of an Aerosoles gal myself, but hearing about the recent Badgley Mischka alliance brought back fond memories of Sex and the City reruns  . . . and the large bowls of popcorn I would eat when watching them (. . . or maybe it’s just the popcorn I’m missing as I endure my annual post-holiday […]

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It took me a couple of read-throughs to get past the jargon (imagine that, and me, a lawyer!), but the golden nugget of advice was worth it.   As reported in ITBusiness (Canada), Richard Campitelli, vice-president of professional services Canada for SAP, said that it’s not enough to find potential [alliance] partners who are receptive […]

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Dow Jones announced last week that it would partner with EFE, the world’s fourth-largest news agency (and the first one in the Spanish-speaking world) to develop an exclusive joint Spanish-language news service. The aim is to reach financial professionals, corporations, media, and private investors in Spain. It is not yet clear whether the service will […]

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