small business

Stuck. That’s how I felt last week. The kind of paralysis that comes from trying to do too much all in the same moment, not knowing where to turn, not thinking clearly, not getting traction. The phrase “… being too much in the world” kept dancing in my head. Ever felt that way in your […]

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“What are you grateful for?” I ask that question in my pre-Thanksgiving issue of All Systems Go! I said: I’m grateful to all of YOU who read All Systems Go! and reach out to share your thoughts and ideas. Grateful to family and friends for all their support (especially my husband, Joe) in helping me ROCK my […]

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What is content marketing? The dry definition of content marketing is “the creation and sharing of content in order to engage current and potential consumer bases.” More importantly, content marketing recognizes that in this confusing world, people need information.  Information they can trust. And people like to do business with those they know, like, and […]

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When I bought my favorite Lee® jeans years ago, they fit like a glove. Just what I needed. As I put on weight, they generously stretched with me. When I lost weight, though, they stayed stretched in the knees and the butt. Not flattering. Holes developed around the seams. The cuffs became tattered. They turned […]

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Expert resources can be at your fingertips, if you know where to go. Conferences like the New York Times Small Business Summit are a great way to glean the expertise and tips from those who know. I had the pleasure of speaking to this wonderful group of experts on the following topics: 1.  Melinda Emerson: […]

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Marisa sat at the dimly-lit bar, a chilled glass of Chardonnay in front of her. She drank deeply. It had been a rough day. She needed a break. Her business partner, Alejandro, had made a mess of things again. Failed to meet his promised sales targets. “Was too busy” to send out responses to RFPs. […]

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  “When you’re not fishing, be mending the nets.” ~ Irish proverb I look down at my Staples® five-subject spiral notebook, slowly filling with notes and ideas and jottings about how I run my business. Summer is usually a quiet time for my business. It gives me time to “mend the nets.” To look carefully […]

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How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times (with different types of hammers) to learn to identify my niche market (“sweet spot”) and stick with it. I remember a landlord/tenant matter that my then-law partner […]

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The clock is ticking … I have to be on a Google® hangout call in 30 minutes. Here’s the problem: every time I try to either host or participate in a hangout, I run into technical snafus. I’m stressed beyond belief, not just because I can’t figure out how to get onto the damn call […]

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Now that tax season is done done done, (yes, I filed on extension), I wanted to give a shout-out to the people who made that process relatively painless: my accountants.  They have certainly saved my bacon on more than one occasion. By keeping a watchful eye and working with me proactively, we were able to […]

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