Social Media

[This post first appeared in Vol. 11, No. 5 (2010) of Enterprising Women] Social networking is like superhero powers: it can be a force for good, or a force for ill.  It depends on the user.  Used wisely, it can be a great boon for your business.  Used poorly, it’s a public relations nightmare.  When […]

{ 0 comments }

When I had a few minutes with Technology Evangelist Ramon Ray, founder of SmallBizTechnology.com, he surprised me. This technology guru recommended that small business owners push back from technology a bit to get the things done that we need to do! Ramon and I chatted about productivity obstacles that small businesses create for themselves and […]

{ 2 comments }

Post image for Score 1 for The Good Guys–How StartUp Nation Fought Back

Here’s an encouraging story about how someone fought back against a Twitter-jacker–and won!  StartUp Nation founder Rich Sloan outlines how he found out that someone had co-opted StartUp Nation’s identity on Twitter and the steps he took to resolve the situation . . . and without incurring huge legal fees.  Read through the comments, too, […]

{ 0 comments }

Post image for How to Manage Your Business’s Online Reputation

Not strictly information concerning legal issues . . . but if you don’t properly manage your company’s online reputation, you could find all sorts of trouble a-brewing for your business.  Check out the article written by my colleague, Jennifer Schiff, in SmallBusinessComputing.com

{ 0 comments }

Post image for Social Media Sherpa

OK, I confess.  I may have conquered the art of posting regularly to Making it Legal, but I still feel overwhelmed at times about moving through the world of social media.  Like I don’t have enough on my plate already?  It reminds me of my sister-in-law’s recent birthday party. The whole clan (there were nearly […]

{ 1 comment }

Post image for Employee Blogs: To Permit or Prevent?

“Faster than a rolling O.  Stronger than silent E“—that’s the pace at which information (and misinformation) flies around in cyberspace. Even worse is when something written about you/your company comes back to slap you in the face like a coconut cream pie. In his post, “Should Personal Blogs Be Allowed and Permitted by Employers,” Kirk […]

{ 0 comments }

Post image for Cultural Differences, Social Media and Local Lawyers

Forwarded to me by sister Entrepreneur blogger, Lena West, was this curious tidbit from MediaPost, about a case before a European court. It seems that “Internet service providers in the EU need not disclose the names of suspected file-sharers.” This is in stark contrast to the latitude given the Recording Industry Association of America to […]

{ 1 comment }

As Seen On WomenandBiz.com Social media and social networking give us unprecedented power.  Power to create the word-of-mouth advocacy that leads to warmer leads, more loyalty customers, and brand leverage.  But how can you overcome social media “noise”?  How can you create your own community of “evangelists”—people willing and eager to spread the word? The […]

{ 0 comments }

What is content marketing? The dry definition of content marketing is “the creation and sharing of content in order to engage current and potential consumer bases.” More importantly, content marketing recognizes that in this confusing world, people need information.  Information they can trust. And people like to do business with those they know, like, and […]

{ 0 comments }

Post image for More Legal Perils in the Social Media World (Web 2.0)

In some ways, the Internet is the Wild West . . . and Web 2.0 is like the Wild West meets the Sci-Fi Channel — unpredictable, potentially dangerous, and often bizarre. If you’re involved in, or thinking about, doing business online at all, the Electronic Frontier Foundation is a great resource. They’re even hosting a […]

{ 1 comment }