strategic alliances

As I mentioned in this blog in February, MySpace has been looking for strategic alliance partners to help create an online music distribution system that rivals Apple’s iTunes.  According to AOL News, the deal is done — at least the initial phases of it.  The MySpace Music venture includes Vivendi’s Universal Music Group, Sony BMG […]

{ 0 comments }

Last week, Federal Express (remember the old tag line?) announced a new strategic alliance with Cash4Gold to help Cash4Gold speed client service and payouts.  With the new online system in place, customers wishing to rid themselves of unwanted gold baubles can print out a special FedEx label and safely deposit their parcel with any FedEx office.  […]

{ 0 comments }

Last week, BusinessWeek.com announced that it entered into key partnerships with LinkedIn in order to expand services to business professionals.   Under the partnership, LinkedIn’s Company Profile feature will contain information about that company, supplied by BusinessWeek.com and Capital IQ.  In turn, through BusinessWeek.com’s Company Insider feature, users can view their professional contacts on LinkedIn at companies featured in […]

{ 0 comments }

Last week, the Service Corps of Retired Executives (SCORE) announced a new strategic alliance with E-Myth Worldwide(R)to provide SCORE’s clients access to E-Myth’s business success systems.  As reported in the Mississippi Sun Herald last week, their first joint offering is the SCORE Business Skills Workshop, an online business assessment tool that provides an instant evaluation of […]

{ 0 comments }

From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

{ 0 comments }

For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

{ 0 comments }

Post image for Using Strategic Alliances to Grow Your Business

In this economy, cash may be too tight to indulge in those grand expansion plans.  But have you considered looking in your own backyard?  That is, by leveraging the business relationships you already have? Join me at NAWBO-NYC’s Entrepreneur’s Roundtable from 6 to 9 p.m.  Through an interactive workshop, we’ll explore how to: Think strategically […]

{ 0 comments }

According to a report from Scientific American (via Reuters), MySpace is reportedly in talks with four major music labels to create an online music distribution system to rival Apple’s iTunes (which currently dominates the market).  The venture is expected to offer free, advertising supported music streamed over the Internet, as well as a store that will […]

{ 0 comments }

OK, so smack-down is more appropriately a World Wrestling Entertainment (formerly known as WWF) term . . . but I was intrigued to learn from mma-zone.com that Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship® (UFC®) organization have agreed to a new, three-year extension of their strategic partnership.  The deal maintains […]

{ 0 comments }

Being married to a Mets fan(atic), I have had to follow baseball by necessity (believe me, things could be worse!).    So with this post, I get to “marry” my interest in strategic alliances with the sport! The Boston Red Sox have officially formed a strategic alliance with the Chiba Lotte Marines of Nippon Professional Baseball […]

{ 0 comments }