strategic alliances

From this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and the luggage store.  Both companies look for people who travel. The luggage store was happy to include the agent’s information when […]

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For anyone looking to gain traction with their Internet marketing/online products, Dave Lovelace has a fistful of handy suggestions in his article, “Joint Venture Marketing: 5 Easy Ways To Find JV Partners and Super Affiliates.”  Sure, you can try to reinvent the wheel, but why not find people who are already marketing (successfully, I might […]

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Post image for Using Strategic Alliances to Grow Your Business

In this economy, cash may be too tight to indulge in those grand expansion plans.  But have you considered looking in your own backyard?  That is, by leveraging the business relationships you already have? Join me at NAWBO-NYC’s Entrepreneur’s Roundtable from 6 to 9 p.m.  Through an interactive workshop, we’ll explore how to: Think strategically […]

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According to a report from Scientific American (via Reuters), MySpace is reportedly in talks with four major music labels to create an online music distribution system to rival Apple’s iTunes (which currently dominates the market).  The venture is expected to offer free, advertising supported music streamed over the Internet, as well as a store that will […]

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OK, so smack-down is more appropriately a World Wrestling Entertainment (formerly known as WWF) term . . . but I was intrigued to learn from mma-zone.com that Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship® (UFC®) organization have agreed to a new, three-year extension of their strategic partnership.  The deal maintains […]

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Being married to a Mets fan(atic), I have had to follow baseball by necessity (believe me, things could be worse!).    So with this post, I get to “marry” my interest in strategic alliances with the sport! The Boston Red Sox have officially formed a strategic alliance with the Chiba Lotte Marines of Nippon Professional Baseball […]

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Continental Airlines (NYSE: CAL) and Kingfisher Airlines, one of the fastest growing airlines in India, announced last week that they entered into a comprehensive partnership for frequent flyer and airport lounge access reciprocity. In the effort to provide better service to customers who travel between India and the U.S., the airlines are also offering future […]

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Post image for Doing Business with Nonprofits: Part 2

There’s more to doing business with your nonprofit organization than just the disclosure required for “interested transactions” and avoiding a conflict of interest when making decisions on the organization’s behalf. As a board member, your status is similar to a trustee. The organization’s money is not yours to spend as you please. You are a […]

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In my opinion, there are few more delectable words in the English language than . . . chocolate.    So it’s with great enjoyment that I learned of the sweet new strategic supply and innovation alliance between The Hershey Company and Barry Callebaut.  The companies will collaborate on a number of activities including the construction […]

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Nissan and NBC recently announced a significant marketing partnership to promote NBC’s hot new series, “Heroes“.  Ordinarily, I’d say, “promoting a car on TV — so what?”  But I happen to l-o-v-e the series, an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities . . . and whose […]

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