strategic alliances

Nissan and NBC recently announced a significant marketing partnership to promote NBC’s hot new series, “Heroes“.  Ordinarily, I’d say, “promoting a car on TV — so what?”  But I happen to l-o-v-e the series, an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities . . . and whose […]

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Post image for Is a Strategic Alliance Right for You?

Don’t partner up with anyone until you ask yourself these 10 questions. Strategic alliances: They’re great when used effectively to expand the range of your product or service offerings; they’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. “Strategic alliance” is a chic but vague […]

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So you’re hot to trot with a strategic alliance.  You’ve chosen the alliance partner; you’ve decided what you want to do.  What can go wrong now?  How about looking at whether your employees are on board with the whole thing? For any of you who have ever golfed (or seen a golf course), the experience […]

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Although my low-maintenance husband would disagree, I’m a relatively simple gal. Yes, I may pile too many obligations on my plate and you need a 3-D scorecard to keep track of all of my meetings and projects. But when it comes to technology, I’m a late adopter. Give me a book, fresh with the smell […]

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A recent study has found that when companies are linked in a network of strategic alliance relationships with only a few degrees of separation, they are more innovative. Jointly conducted by the University of Washington and New York University, and as reported in Science Daily, the researchers examined the pattern or structure of strategic alliance […]

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“Let’s do something together.” I hear it all the time.  It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances.   When it works, it’s great – more people talking about your company and buying your products.  What we’ve discovered, however, is that it’s not a race to see who […]

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Want to learn about strategic alliances in action?  Listen to this podcast from Aldonna Ambler, “The Growth Strategist,” as she interviews Michael Pires, President of HR411.com.  Pires talks about: How rapid growth can be driven by strategic partnerships How and why he changed his business model What it took to grow their customer base from […]

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Post image for Play to Your Strengths and Outsource the Rest

Yes, that’s the advice of most of the “success gurus.”  Figure out what you do well–and what you enjoy doing–and leave the rest to someone else. Listen in to my conversation with Rosalie Lober, PhD., author of the newly-released Run Your Business Like a Fortune 100: 7 Principles for Boosting Profits. We cover: Rosalie’s case […]

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Hot off the press — security company and long-time golf supporter ADT announced yesterday that it was forming a strategic alliance with golf legend Greg Norman, a World Golf Hall of Fame member, and winner of 91 international golf titles.  Through the alliance, Norman will help with promotions and advertising, as well as give public […]

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On Friday, online travel company Expedia Inc. announced an investment in and long-term strategic partnership with Vancouver-based CruiseShipCenters International, according to a report on Forbes.com.  Further details were fleshed out in a press release, reported by local media. What does each company get from the alliance?  Expedia gets to broaden its exposure to offline distribution channels, […]

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