strategic alliances

Post image for The Mastermind Principle: A Solid Partnership Foundation

Business partnering relationships come in many forms and develop in many ways.  One of them is through what’s know as the “Mastermind Principle“:  two or more people working together in complete harmony toward a mutual goal or goals. It’s a principle that underlies many of the networking groups we join, and certainly one that should […]

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As I channel-surfed the other night, a VH-1 documentary on disco reminded me of 8-track tapes. When all of my friends had them, I absolutely, positively had to have them, too. But very quickly, I realized that they didn’t meet my needs (I couldn’t rewind and replay my favorite parts of the Star Wars soundtrack), […]

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Christian Fea’s article, “First Steps to Forming a Strategic Alliance,” contains some solid advice:  select someone who isn’t a direct competitor, determine your target market, find providers of compatible products and services. But he seems to gloss over an important question:  “what is their income range?” Especially in tight times, income is an extremely important […]

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I was just contacted by a company to explore “partnering” with them.  I don’t know the company very well — they know someone I know, so it’s a 2-degrees-of-separation network.  And while they come recommended, my time is precious.  I need to be v-e-r-y careful about getting into just any ol’ partnering relationship — whether […]

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From Entrepreneur.com (via MSNBC.com), comes Chris Pettila’s article on how partnering with other entrepreneurial companies can help all of you “bulk up and throw your collective weight around.” The article discusses one company’s desire — that of Topics Entertainment — to get a bigger piece of the children’s educational DVD market.  It came up with […]

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Whatever you may want to say about today’s professional athletes, I think it’s smart that they’re expanding their options.  Too often you hear about stellar careers cut short because of injury . . . and if the athletes haven’t come up with a “Plan B,” they’re sunk. So I was intrigued to learn that LeBron […]

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Never mind the book (although I’m sure it’s great) — here’s a delightful and intelligent book review of Larry Wilson’s Stop Selling – Start Partnering by Jim Hassett. Although Jim’s professional focus is on law firm marketing, he raises pertinent questions that apply to any company seeking to provide greater value to clients, and who want […]

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A strategic alliance offers a lot of promise to companies both local and global.  The promise of new markets.  The promise of ways to better serve existing markets.  The promise of, frankly, more money rolling in.  That’s all good.  But there are aspects to investigating your strategic alliance partner that many companies fail to do […]

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Here’s one of my pet peeves about sites like Facebook: people who hardly know me who want to join my network and, by inference, gain my endorsement. I can’t tell you the number of people whom I may have met in passing at a networking event, or who called me from a six-degrees referral to […]

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Zombies?  No, not in the George-Romero-Night-of-the-Living-Dead kind of zombies.  Zombies as in the British-rock-band-from-the-1960s kind of zombies. As Lewis Green points out in his blogpost, What The Zombies Can Tell Us about Marketing, television stations are using strategic alliances with (what I will call) “content providers” in order to reach a particular target market.  It’s […]

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