strategic alliances

Want to learn about strategic alliances in action?  Listen to this podcast from Aldonna Ambler, “The Growth Strategist,” as she interviews Michael Pires, President of HR411.com.  Pires talks about: How rapid growth can be driven by strategic partnerships How and why he changed his business model What it took to grow their customer base from […]

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Post image for Play to Your Strengths and Outsource the Rest

Yes, that’s the advice of most of the “success gurus.”  Figure out what you do well–and what you enjoy doing–and leave the rest to someone else. Listen in to my conversation with Rosalie Lober, PhD., author of the newly-released Run Your Business Like a Fortune 100: 7 Principles for Boosting Profits. We cover: Rosalie’s case […]

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Hot off the press — security company and long-time golf supporter ADT announced yesterday that it was forming a strategic alliance with golf legend Greg Norman, a World Golf Hall of Fame member, and winner of 91 international golf titles.  Through the alliance, Norman will help with promotions and advertising, as well as give public […]

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On Friday, online travel company Expedia Inc. announced an investment in and long-term strategic partnership with Vancouver-based CruiseShipCenters International, according to a report on Forbes.com.  Further details were fleshed out in a press release, reported by local media. What does each company get from the alliance?  Expedia gets to broaden its exposure to offline distribution channels, […]

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Post image for The Mastermind Principle: A Solid Partnership Foundation

Business partnering relationships come in many forms and develop in many ways.  One of them is through what’s know as the “Mastermind Principle“:  two or more people working together in complete harmony toward a mutual goal or goals. It’s a principle that underlies many of the networking groups we join, and certainly one that should […]

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As I channel-surfed the other night, a VH-1 documentary on disco reminded me of 8-track tapes. When all of my friends had them, I absolutely, positively had to have them, too. But very quickly, I realized that they didn’t meet my needs (I couldn’t rewind and replay my favorite parts of the Star Wars soundtrack), […]

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Christian Fea’s article, “First Steps to Forming a Strategic Alliance,” contains some solid advice:  select someone who isn’t a direct competitor, determine your target market, find providers of compatible products and services. But he seems to gloss over an important question:  “what is their income range?” Especially in tight times, income is an extremely important […]

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I was just contacted by a company to explore “partnering” with them.  I don’t know the company very well — they know someone I know, so it’s a 2-degrees-of-separation network.  And while they come recommended, my time is precious.  I need to be v-e-r-y careful about getting into just any ol’ partnering relationship — whether […]

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From Entrepreneur.com (via MSNBC.com), comes Chris Pettila’s article on how partnering with other entrepreneurial companies can help all of you “bulk up and throw your collective weight around.” The article discusses one company’s desire — that of Topics Entertainment — to get a bigger piece of the children’s educational DVD market.  It came up with […]

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Whatever you may want to say about today’s professional athletes, I think it’s smart that they’re expanding their options.  Too often you hear about stellar careers cut short because of injury . . . and if the athletes haven’t come up with a “Plan B,” they’re sunk. So I was intrigued to learn that LeBron […]

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