strategic alliances

Zombies?  No, not in the George-Romero-Night-of-the-Living-Dead kind of zombies.  Zombies as in the British-rock-band-from-the-1960s kind of zombies. As Lewis Green points out in his blogpost, What The Zombies Can Tell Us about Marketing, television stations are using strategic alliances with (what I will call) “content providers” in order to reach a particular target market.  It’s […]

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Consultant Mark Howell has a tidbit on the power and benefits of strategic partnerships that’s really worth pondering carefully over a nice cup of tea (or a beer, whatever’s your pleasure).  Many companies are so eager to grow that they try to be all things to all people, without first having found a way to […]

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Strategic alliances, joint ventures, collaborations . . . whatever you want to call them . . . are very delicate creatures.  Like other relationships, your “intended” wants to feel special, wants to be comforted in the knowledge that there is a meaningful reason your two companies have come together.  You don’t want to find out […]

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Yammer, yammer — for many, “strategic alliance” is just jargon and Newspeak.  One of the curious things about strategic alliances is that they can take a wide variety of forms — just like personal relationships — so it’s hard to pin them down. On the premise that 1+1=3 (or, as my colleague, sales trainer Rochelle […]

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Post image for 15 Steps to Successful Strategic Alliances

There are so many parallels between business partnering and romantic relationships.  “Date before you marry,” “Know who you are and what you need before you look for someone to complete you,” and one of my favorites, “Sometimes, you gotta kiss a few frogs ….” So I was tickled when I came across Rosabeth Moss Kantor’s […]

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Post image for The Power of Peers

My colleague, Geri Stengel of Ventureneer, conducted a survey several months ago that examined the importance of peer advisors to help entrepreneurs deal with their business challenges. Maybe it doesn’t come as any surprise but, according to the survey, the results clearly showed that business owners achieve greater success and ease in solving problems when […]

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The ways to part company, the what ifs, and the hows relating to “exit strategies” for business partnerships, strategic alliances, and other collaborative relationships can seem like the proverbial cold shower, dampening all ardor for a deal.  But maybe there’s another way to look at it — like the rules of a game that ensure […]

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In my LinkedIn Discussion group, Successful Business Partnerships, my colleague, Marian Banker brought to light an article by Ivan Hoffman, Esq., on “The Strategic Alliance.” One of the key aspects of an alliance is its flexibility – it can be whatever you want it to be. But that flexibility mean that you need to define those […]

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Post image for Getting a ‘Return on Relationship’

In a world where Ashton Kutcher pushes to get 1 million followers on Twitter, it’s sometimes hard to believe that networking and developing alliances isn’t just a numbers game. For most of us mere mortals, though, it’s not.It’s about relationships. It’s about contributing to a community and providing value. As Staci Shelton asks in her […]

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Post image for Why Strategic Alliances Are a Lot Like Dating

Actually, there are a lot of things that are a lot like dating. But strategic alliances are one of them. You meet someone . . . and the urge to “partner” with them forms. Whatever the words you use–“joint venturing,” “partnering,” “having an alliance”–you start with the feeling that you alone are not enough. This […]

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