strategic alliances

In my LinkedIn Discussion group, Successful Business Partnerships, my colleague, Marian Banker brought to light an article by Ivan Hoffman, Esq., on “The Strategic Alliance.” One of the key aspects of an alliance is its flexibility – it can be whatever you want it to be. But that flexibility mean that you need to define those […]

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Post image for Getting a ‘Return on Relationship’

In a world where Ashton Kutcher pushes to get 1 million followers on Twitter, it’s sometimes hard to believe that networking and developing alliances isn’t just a numbers game. For most of us mere mortals, though, it’s not.It’s about relationships. It’s about contributing to a community and providing value. As Staci Shelton asks in her […]

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Post image for Why Strategic Alliances Are a Lot Like Dating

Actually, there are a lot of things that are a lot like dating. But strategic alliances are one of them. You meet someone . . . and the urge to “partner” with them forms. Whatever the words you use–“joint venturing,” “partnering,” “having an alliance”–you start with the feeling that you alone are not enough. This […]

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Dow Jones announced last week that it would partner with EFE, the world’s fourth-largest news agency (and the first one in the Spanish-speaking world) to develop an exclusive joint Spanish-language news service. The aim is to reach financial professionals, corporations, media, and private investors in Spain. It is not yet clear whether the service will […]

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Last week, EMI Music and Sony ATV  joined Sony BMG Music Entertainment, Universal Music Group, and Warner Music Group, in a groundbreaking joint venture with ‘MySpace Music’. This joining of forces, along with independent music distributors, marks the first phase in a global product rollout .  Select products, including the newly designed music player, will be […]

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Read entrepreneur Scott Ellis’s article — top 7 tips on strategic alliances for small business, from someone whose previous corporate job was managing strategic alliances.

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Whether we like it or not, our actions in business have consequences.  Especially if you’re a larger company under the spotlight.   Here’s an interesting thread from The VAR Guy about recent developments at Dell and HP in using value-added resellers (VARs).  Is HP betraying its VAR relationships with CDW?  Or is it merely creating […]

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APTA executive secretary, Vid Figueras said that this will be a great opportunity to raise awareness on Philippine culture and heritage among the Fil-Am community through these wonderful sites. “By forming strategic alliances we can play a vital role to brand the Philippines as a unique destination in Asia while strengthening our national identity,” he said.

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Strategic alliances.  They’re great when used effectively to expand the range of your product or service offerings.  They’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. What Is It Anyway? “Strategic alliance” is a chic but vague term that people use to refer to a […]

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As reported in the Washington Post last week, BlogHer, the women’s blogging community, has announced a strategic alliance with NBCU-owned iVillage, which will give the iVillage site access to BlogHer content.  The BlogHer site boasts Michelle Obama as one of its bloggers, as well as being named the #1 most influential “female” blogger according to […]

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