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Small-Small Partnerships Equals Big Returns

Small-Small Partnerships Equals Big Returns

By Nina Kaufman, Esq.

From Entrepreneur.com (via MSNBC.com), comes Chris Pettila’s article on how partnering with other entrepreneurial companies can help all of you “bulk up and throw your collective weight around.” The article discusses one company’s desire — that of Topics Entertainment — to get a bigger piece of the children’s educational DVD market.  It came up with the innovative approach of taking products from smaller production houses and bundling them into box sets, which it could offer to the major retailers with which Topics already had relationships.  As Pettila reports, “So far, thinking small has paid off big-time: Licensing and bundling partnerships with other small companies now constitute 80 percent of Topics’ revenue, and the company projects sales to reach $75 million this year.” Partnering can be an important strategy for growing companies.  Not only can it spread the risk of entering new markets, but also it helps entrepreneurial companies appear more stable to the end buyer.  There are pros and cons to partnering ventures with other small companies, as there are (naturally) with other business relationships.  Just be sure you…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.