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Diversify, But Keep It Legal

Diversify, But Keep It Legal

By Nina Kaufman, Esq.

Here are tips to help you avoid multiple headaches from having multiple business lines. Tough times call for creative measures. So it’s no surprise that many of the entrepreneurs I’ve encountered are taking on something new: a new line of business, a new venture, a new alliance, a new target market. Let’s look at a fictional example of EmployExcellence LLC and its owner, Margot. Her company provides consulting and training to mid-size companies in the areas of sales and team-building. Responding to her clients’ needs, she started providing downsizing and outplacement guidance. EmployExcellence is also developing training products, manuals and  resources that Margot plans to sell (both online and off). A colleague specializing in information technology suggested that their two companies develop a series of programs working  specifically with the IT industry. And Margot is considering buying the building where she now leases space so she can have a regular location for the public seminars EmployExcellence wants to offer. But here’s the $64,000 question: Should all of this activity take place under one company umbrella? The…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.