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The Right Joint Venture Mindset

The Right Joint Venture Mindset

By Nina Kaufman, Esq.

Way before we get to the legalities of a joint venture, it’s important to start with a mindset of knowing why we want to get into one in the first place.  As with romantic relationships, to get into one “because everyone else is,” tends to be a lousy justification which produces lousier results.  In his post called, “Prepare Your Mindset for Joint Venture Partnerships,” Joel Ellams rightly points out that: If you’re saying “What’s in it for me?” and that’s all you’re really concerned about, you’re never going to be able to get past that. The most important thing to say to your prospective joint venture partner is, “How can we create a benefit for everybody?” Have questions about working with Kaufman Business Law? This is the video to watch. Watch our Video

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.