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Life Outside Your Sweet Spot Ain’t So Sweet

Life Outside Your Sweet Spot Ain’t So Sweet

By Nina Kaufman, Esq.

How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times (with different types of hammers) to learn to identify my niche market (“sweet spot”) and stick with it. I remember a landlord/tenant matter that my then-law partner and I took on. The client owned a building, and was trying to rid it of non-paying tenants. So if owning a building was his business, that made him a small business owner, right? Not exactly . Or rather, not exactly the kind of small business owner who was in our sweet spot. We didn’t know the court rules. We didn’t know the building regulations. So we had to spend extra time (which we couldn’t charge for) trying to get up to speed. Every step we took felt like we were getting deeper and deeper into quicksand. Ultimately, we got the result the client wanted, but that didn’t make it a success. The client was upset with the lengthy delays;…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.