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Just How Exacting Should Your Business Plan Be?

Just How Exacting Should Your Business Plan Be?

By Nina Kaufman, Esq.

Entrepreneurs approach the business planning stage differently.  Some need to cross every “T” and dot every “I” — not a bad approach if you’re seeking financing from sources outside yourself.  Others find are a little more relaxed about it.  As Harry Karanja, a web cafe entrepreneur in Nairobi, Kenya, described his thought process: My preferred approach is to have a general idea of what the business is to achieve and write the plan as I go along, reacting to customers, suppliers and processes. I nevertheless ensure that I stay true to my business partner Stephen Alala’s mantra that any business should be “anxious for profits, but patient for growth.” Unquestionably, a business plan is a living, breathing document, which should change as your assumptions are tested, and your dreams are confronted by reality.  The business plan that is not revisited on at least some regular basis is a dead document, rather than a business growth tool.  It becomes merely a snapshot of where you were and what you thought when you wrote it.  Chances are,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.