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Customer Service 101:  How to Keep Your Clients Happy, Part 2

Customer Service 101: How to Keep Your Clients Happy, Part 2

By Nina Kaufman, Esq.

We noted in the previous post that the three “C’s” of good customer service are competency, communication, and creativity. Are you competent to serve the customer market you’ve chosen? Competency has two factors:  choosing and currency.  What areas of practice have you chosen, and are you keeping current in all – not just some — of them?  “You can’t be all things to all people,” cautions Rochelle Lisner, founder of Dynamic Business Growth, a sales training and team building company based in New York City.  Lisner has seen the ill effects when companies accept business that doesn’t suit them because they are terrified of not having enough coming through the door. “It’s a nightmare,” she relates.  “They’ll take on a dog of a customer, spend far more time on it than they ordinarily would or should have (which reduces their profit margin), put other customers aside (which harms the relationship with those clients), have the tension and stress of ‘am I doing this right or am I a walking lawsuit?’ . . . and for…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.