July 30, 2018
I was sitting with my client Miriam over cocktails, a couple of weeks ago. She was having challenges growing her corporate training business and we were coming up with a game plan. (Sometimes, wine helps). Out of frustration she asked, What’s the secret? If there’s one thing—one magic bullet to running a successful business—what do you think it is? Recognizing it’s not all about you, I said. Miriam looked at me quizzically. Why would I say that? If your marketing is all about you—how smart you are, where you got your training, why you’re such a genius—no one will buy from you. Clients just want to know how you can help them. If it’s not about them, you won’t attract the right customers. That’s not helpful. If your service delivery and back end support all depends on you—and doesn’t use any other employees, contractors, or vendors—you can never step away. You’re always on call. So you’ll quickly reach an upper limit in the number of clients you can serve. When you can’t serve, you’re out…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.
