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Confidentiality . . . and Holding Too Tight

By Nina Kaufman, Esq.

When is the right time to protect an idea? “About 10 minutes before someobody else tries to use it,” quipped an intellectual property attorney I know. Budding entrepreneurs can become fixated on protecting their Next Great Idea. But, as Whitney Keyes points out in her post, “Avoiding Privacy Paralysis,” there’s a fine line to be drawn. Sometimes people are so worried about protecting their work from theft that they share it with very few and, as a result, it never gets seen/used/purchased. So you’re left with your pristine idea/product/work intact, but with nothing else to show for it. An internet marketing mentor of mine takes the position that he would rather have his work shared by others than guard everything like a hawk and earn no money from it. [By the way, this guy “mints” money–I’ve seen his bank statements]. He finds other ways to have the money flow back to him–such as through affiliate links, etc. Have questions about working with Kaufman Business Law? This is the video to watch. Watch our Video

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.