The 4 Steps of Selling a Business
- August 9, 2016
Listen to the Episode Below: What does it take to get a small business ready for the big sale? Are your expectations on Planet Earth? How can you minimize the headaches at each stage so…
Read More
January 3, 2017
Listen to the Episode Below: How do you and your employees describe your company? Are you losing clients with boring jargon? Do you sound like everyone else in your industry? How can you use verbal branding to increase your impact and influence with referral sources? In this episode, sales and presentation trainer Rochelle Lisner share her insights on how to create a dynamic company description that catches attention with a compelling story and a call to action that leads a steady stream of clients to your door! Convert Your Conversations into Clients… Be memorable. This means you need to say something different from what others in your industry are saying. Instead of “I sell high-end real estate” consider the impact of “I’m looking for wealthy people with an accent.” When you create a dynamic business story, your company stands out from the competition and positions you as being ahead of the trends. Pay attention to the “three Cs”: Catch someone’s attention. Compel them with a story. Call them to action. The status factor of your…
Continue ReadingListen to the Episode Below: What does it take to get a small business ready for the big sale? Are your expectations on Planet Earth? How can you minimize the headaches at each stage so…
Read MoreThe quick and simple answer is yes, especially if you want to protect your small business from any legal trouble. If you are a small business who hires contractors, it’s quite possible that you can…
Read MoreEver feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances. Strategic…
Read More
I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.