May 17, 2020
Thoriso Mashego writes: Every internet marketer who is married has come across this problem: How to convince their wife or husband that they are not wasting money, but investing it for the family by building a home-based business or internet business. And that got me thinking. Whatever your business, the support of spouse, life partner, significant other, etc., is an important (and overlooked) ingredient in the success of an entrepreneurial company. I’m not talking financial support — that can sometimes cause more complications than it’s worth. I’m talking about emotional support. Or, at least refraining from the “when-are-you-going-to-let-go-of-this-hare-brained-idea-and-go-out-and-get-a-job?” kind of comments. It’s tough enough to get a company off the ground without the incessant nagging of a significant other who doesn’t understand what you’re doing, why you’re doing it, or why it’s taking so long. As you’re subjecting your family to the financial risks of the entrepreneurial choices you make, why not treat them as investors? Emotional investors, that is. Get them excited about the prospects of your business! Show them a business plan (yes, that…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
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