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Lather. Rinse. Repeat (Revenue).

Lather. Rinse. Repeat (Revenue).

By Nina Kaufman, Esq.

“You see this here doughnut? What you got is the hole.”  I’ll never forget that sinking feeling when a business valuation expert told me that about my company. I couldn’t believe it. I was stunned. Humiliated. 12 years of building my law firm—all that blood, sweat, and treasure—and I have nothing to show for it … ? Sad, but true. Because of my ignorance, when my business partnership imploded, I had no choice but to close my doors and start again. I hadn’t built a business. I had built a job. Our income stream flowed like … a rollercoaster. Up and down. Peaks and valleys. And with all of the similar exhilaration and anxiety. We didn’t have predictable repeat revenue to count on. That’s one of the reasons our firm had no “enterprise value.” And why I had a hole in a doughnut. Here’s a tip: The value of your company isn’t just based on past success. That’s not what buyers or investors look for. They buy its potential to earn money in the future. Few things…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.