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Can Your Web Designer Grow with Your Small Business?

Can Your Web Designer Grow with Your Small Business?

By Nina Kaufman, Esq.

When I bought my favorite Lee® jeans years ago, they fit like a glove. Just what I needed. As I put on weight, they generously stretched with me. When I lost weight, though, they stayed stretched in the knees and the butt. Not flattering. Holes developed around the seams. The cuffs became tattered. They turned into my “indoor” jeans—I was too embarrassed to be seen on the streets of NYC wearing them. (Although in my town, who would notice?). I loved them, but there came a time when I needed to stop patching and get a new pair. Our websites are like that, too. As our businesses grow and change, our websites need to change with them. An effective website can mean success or failure for many companies. Can your web designer keep up? Here are a few tips to guide your thinking: What’s your business? The designer needs to understand your business.  The site’s design has to reflect your business model, enhance your sales and marketing strategy, and appeal to your target prospects.  Looking…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.