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Should You Do Business With Friends?

Should You Do Business With Friends?

By Nina Kaufman, Esq.

Adhere to the following 4 ground rules if you want to keep the friendship. Should you . . . or should you not . . . do business with friends? The short and obvious answer is: It depends. Whatever side of the deal you’re on–giver or receiver–here are some ground rules to consider: Only do business with people you trust. If you have an important marketing program to launch, are you entrusting the copywriting to your former roommate Rita because you think she’s a dynamite writer who really understands your business? Or because she gave you a sob story at the last high school reunion about how hard up she is for cash and would r-e-a-l-l-y be grateful if you could throw her a bone, seeing how fabulously well you’re  doing in business and all?If you don’t have confidence in Rita’s ability to get the job done (much as you may love her personally), don’t hire her. It’s a recipe for disaster. The flip side: Don’t necessarily shy away from business with a friend simply because…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.