July 20, 2017
I came across an old post by Roger Glovsky, the Virtual Lawyer, that asked the age-old question, “What do clients want?” (And no, almost surprisingly, “perfection” is not the answer) Seems, attorneys would do well to put the shoe on the other foot. We’re so used to brandishing our exceptional intellectual prowess as a way of confirming our value and worth, that we lose sight of what the clients need: a realistic solution to the problem they’re facing. If my toilet is backed up, I don’t need a plumber coming into my home and giving me a 4-hour dissertation on the history of plumbing and the intricacy of the city sanitation codes with a promise that he’ll be back in 3 weeks with the solution. I want my toilet to flush–now–and a reassurance that it will continue to flush for the foreseeable future. As Glovsky notes, it’s not about providing what the clients need; it’s about providing what the clients want. I may think they need a 174-page partnership agreement that provides them with extra…
Continue ReadingDo you have an actual plan to grow your business? Or do you scramble to get numbers—any numbers—on paper? You wouldn’t be alone. Many business owners get so caught up in day-to-day activity, they leave…
Read MoreHow many times have we run afoul of film producer Samuel Goldwyn’s famous maxim: “A verbal contract isn’t worth the paper it’s written on”? (I’ve certainly done it). And yet, isn’t life nicer, simpler when…
Read MoreListen to the Episode Below: Few things generate leads and maximize growth better than strategic partnerships. But finding great partners takes more than a single coffee date. It also means you need to take a close…
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