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Partnership: It Takes Two to Tango

Partnership: It Takes Two to Tango

By Nina Kaufman, Esq.

I recently had the pleasure of speaking to (and then finally meeting in person at the BlogHer for Business conference) Sharon Horowitz, PhD, principal of the consulting firm, CenterNorth.  In addition to possessing a keen intellect and a background in psychology (not to mention a charming South African accent), Sharon has put together a brilliant white paper, called “It Takes Two to Tango,” which looks at some of the reasons that tech-related business partnerships crash on rocky shoals.  It’s an eye-opening report — don’t let the tech focus dissuade you.  The lessons her interviewees have learned from the trenches and the factors for success that she outlines can help partnerships in any industry! As Sharon found, fewer than 20% of partnerships lasted more than five years. She noticed common themes in both the horror stories and the success stories, which spurred Center North to conduct some preliminary research to bring into focus the challenges and solutions arising from the partnership business structure. Her research looked at business partners who were either “recovering” from their failed relationships,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.