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15 Steps to Successful Strategic Alliances

15 Steps to Successful Strategic Alliances

By Nina Kaufman, Esq.

There are so many parallels between business partnering and romantic relationships.  “Date before you marry,” “Know who you are and what you need before you look for someone to complete you,” and one of my favorites, “Sometimes, you gotta kiss a few frogs ….” So I was tickled when I came across Rosabeth Moss Kantor’s article, “15 Steps to Successful Strategic Alliances,” which opened with this clever description of the distinction between business partnerships and strategic alliances: Unlike full-blown mergers, in which two really do become one because one company disappears, alliances and partnerships resemble modern marriages: separate careers, individual checkbooks, sometimes different names, but the need to work out the operational overlap around household and offspring. She goes on to outline a number of solid, thoughtful hints (15 of them, in fact) to guide business owners who are considering strategic alliances for their companies. Among them are: Be open, but court carefully Know yourself Seek compatibility in values Commit to a first project Keep communicating, especially face-to-face Respect differences Help everyone win Good advice,…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.