July 31, 2016
“Let’s do something together.” I hear it all the time. It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances. When it works, it’s great – more people talking about your company and buying your products. What we’ve discovered, however, is that it’s not a race to see who can have the most Facebook friends, or the most strategic alliances. I’ve often wondered how bigamists pull it off – relationships take so much work. If yours is truly a strategic alliance, and not just a swap of website backlinks for SEO purposes, there will be a commitment of time and resources to support that partnership. If your relationships aren’t generating a profit, how many of these dalliances can you support? Fortunately, you won’t require a shrink to get past these relationships – just a well-written alliance partner agreement. Here is a short list of issues to consider when creating that agreement: Your Goals – Whether it’s access to new markets, new technology, or a joint venture to deliver a…
Continue ReadingLeadership expert Ken Blanchard once said, “Feedback is the breakfast of champions.” But if you’re working solo (or in a small company), where will that feedback come from? Small and solo businesses can get feedback…
Read MoreToday Show and CNN “Reinvention Expert” Eli Davidson introduces me as one of the “top business attorneys in the country” at the BRAVA Conference, an invitation-only event for women who know playing small is no…
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