April 7, 2014
Strategic alliances. They’re great when used effectively to expand the range of your product or service offerings. They’re not so great when you collect them like Manolo Blahnik shoes, merely because, well, everyone else has them. What Is It Anyway? “Strategic alliance” is a chic but vague term that people use to refer to a spectrum of business relationships. At one end, you have referral relationships – getting and giving client leads. Toward the other end, you have joint ventures, where two companies form a separate entity for a specific purpose or discrete project. Somewhere in the fuzzy middle lie strategic alliances, which bring two (or more) sides closer contractually, like preferred trading partner arrangements. In a strategic alliance, the companies remain financially and structurally independent, but commit to using the other regularly (sometimes exclusively) for particular kinds of projects or work. Picture a marketing strategy consultant that aligns itself with a graphic design firm: each can function happily on its own and (ideally) is not a competitor; but with the other, can provide a…
Continue ReadingI saw The Wizard of Oz on TV not long ago. As you know, Dorothy lands in Oz, travels the Yellow Brick Road, encounters the Scarecrow, the Tin Man, and the Lion, gets chased by…
Read MoreWhat’s the key to making partnership agreements true living, breathing documents? They need to strike a good balance between setting firm procedures while allowing for flexibility in the way your business grows and changes. Not…
Read MoreI recently had an “OMG. Are you kidding me?!?!” moment when I came across NYT reporter John Eligon’s article on a law firm breakup, “For the Lords of Divorce, A Breakup.” The principals of Sheresky, Aronson,…
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