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Finding the Right Advisors

Finding the Right Advisors

By Nina Kaufman, Esq.

Follow these tips to select an advisory board that will serve your business well. The premise is simple and time-honored: Two heads are better than one. First-time entrepreneur Kris Appel recognized this early on when she founded Encore Path Inc. in 2006 and launched her first product, Tailwind, which helps stroke and brain-injury survivors recover their arm movement. Her goals included licensing early-stage technology, hiring an engineering firm, raising money and manufacturing the device. Did she know how to achieve all these goals? No. So she set about finding people who did — and surrounding herself with them. Advisory boards can be a vital part of small-business growth. Often for no cost, board members will provide you with feedback on your business, make introductions to key contacts and even provide financing. Yet selecting members for an advisory board involves both science and art. Here are some guidelines: Choose people who have skills you lack. Appel selected the COO of a company that manufactured physical therapy equipment, the university vice president who used to run a state…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.