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How to Lead a Business That Sells

By Nina Kaufman, Esq.

Listen to the Episode Below: To move a business forward takes leadership. Yet there’s a lot of lip service paid to “leadership.” What does it really mean? What’s involved? And how can you do it successfully, so that others become leaders in their own right? In this episode, award-winning author and leadership expert Libby Gill breaks down the main leadership archetypes (pros and cons), and shares how to build the team to get the most out of everyone’s “style.” How to Lead a Business That Sells…  Identify your leadership archetype and hire to fill your weaknesses. Are you a director? An implementer? A thrill-seeking visionary? An analyst? Each type has their strengths … and Achilles heels. Any style can lead as long it speaks true to you as a person. Play to strengths. Help your team see where their unique qualities align with your corporate strategy and how they can help the business reach those goals. Regular check-ins with your team, such as weekly meetings, and one-on-one mentoring go far. Repeat yourself. In these circumstances, repetition =…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.