March 21, 2017
Listen to the Episode Below: Are You Really Ready for Longer-Term Clients? As a veteran in the book publicity and marketing industry, Jane Wesman knows that some projects can’t be “built in a day” and need longer-term dedication. In this interview, we explore what you need to know about your team and your finances to be ready for this supposed “Holy Grail” of clientele. Episode Highlights Screening for longer-terms clients: What do they need … and what do you need to charge? How regular client communication—especially around money—fosters better longer-term relationships Why not crunching your numbers (or knowing your profit margins) can turn a dream retainer into a recurring nightmare How small businesses can get “inspired” by looking at what companies in other industries (or bigger companies in the same industry) are doing successfully Do you really want to grow your business … and grow it this way? What to ask yourself. Jane Wesman is the President of Jane Wesman Public Relations, Inc. which provides publicity and marketing services to authors and book publishers. A…
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I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.
With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.
And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.
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