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Putting “Strategy” into your Strategic Alliances

By Nina Kaufman, Esq.

“Colin” desperately wanted to expand his computer consulting business. But rushing headlong into a deal with Themis Consulting nearly wiped him out. Themis, a larger company, performed similar services to Colin. Colin had clients and prospects in Boston that Themis coveted. So the two agreed to “merge”: Colin moved to Boston (on his own dime) to develop that market, which he would share with Themis; Themis would provide the presence and the “back end” help for Colin’s clientele in New York. Six months later: the Boston venture proved unprofitable and Themis’s impersonal service alienated Colin’s clients. Faced with a soured relationship and rebuilding his business, Colin whined, “Everyone else brags about their strategic alliances. Where did mine go wrong?” Entrepreneurs are flocking to the “strategic alliance” bandwagon. But few comprehend what a strategic alliance really is, much less how to navigate their way through one successfully. A successful strategic alliance must have a sound foundation underpinning each of its four key considerations: form, function, finance, and fights. Form The different forms of business relationships —…

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Nina Kaufman

Flying solo doesn’t have to mean going it alone.

I’m Nina Kaufman.

I know first-hand that running a knowledge-based service business has unique challenges. It’s so much easier when you have an advocate in your corner. Over the past 25 years, I’ve worked with thousands of New York business professionals who want a legal advisor to guide and support them as they navigate the business world.

With wide-ranging experience as a business attorney, strategist, and media authority, I bring the added power of a business lens to the legal issues my clients are facing.

And because I’ve been a business owner myself, I’ve lived through the soaring highs and devastating lows – like when my first law firm failed. So I understand what’s involved to serve great clients, detect business risks early and build a true legacy.

I can’t get those 12 years back. That’s why I have made it my mission to ensure that business professionals like you can become wise and discerning leaders, build a solid business, and live your best life.