June 23, 2015
My college roommate, Jenny, called me at the end of an aggravating day at her graphic design firm – to vent. “I wasted the entire day trying to chase down customers who owe me money,” she said. “I’ve called them on the telephone. I’ve sent e-mails and letters. I’ve even met with some of them in person. But do I get my money? N-o-o-o-o. I get hot air, or no response at all.” She paused for a moment, then continued: “Nina, how can I get these people to pay me? Does it make a difference that I didn’t have a written agreement?” Hearing my sigh, she added, “I’m afraid to ask: how much will it cost me to get you involved? Is it even worth it?” Unfortunately for Jenny, as I told her, she wants to close the barn door after the horse has gone. It’s easier to get paid when your customer relationship is active than when you have finished your work and the client is already showing signs of slow – or no…
Continue ReadingShould you freely, readily, easily share your intellectual property? Does “share, share; that’s fair” apply to the board room as well as the dining room? Methinks not. This short video explains why. Am I being…
Read MoreThe alarm goes off at 6:00am. Fifteen minutes later, coffee in hand, you walk into your office and turn on your computer. You are clad in a Boston Red Sox T-shirt, your husband’s Fruit of…
Read MoreFrom this article by Christian Fea, Collaboration Marketing Strategist, come two great examples of how companies thought creatively about how to reach their target market by using a strategic alliance partner: The travel agency and…
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